{"id":11,"date":"2023-09-18T11:32:50","date_gmt":"2023-09-18T08:32:50","guid":{"rendered":"https:\/\/kulttuurin-kasikirja-fabrik.staging.at-flow.com\/?page_id=11"},"modified":"2024-08-15T09:53:57","modified_gmt":"2024-08-15T06:53:57","slug":"fabrik-kulttuurin-kasikirja","status":"publish","type":"page","link":"https:\/\/fabrik.fi\/culture\/","title":{"rendered":"Fabrik – Culture Handbook"},"content":{"rendered":"\n
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Culture
Handbook<\/h2>\n\n\n\n

(The manual is illustrated with pictures from our WhatsApp group)<\/p>\n\n<\/div><\/section>\n\n\n\n\n\n

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Part 1 \u2013 Who we are<\/h1>\n\n\n\n
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Dear friend, you are warmly welcome to discover the Fabrik way of being, living and doing meaningful work together.<\/h2>\n\n<\/div><\/section>\n\n\n\n\n\n
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Greetings from our CEO <\/strong><\/p>\n\n\n\n

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\u201cFabrik exists to change things for the better. We have always gone the extra mile to ensure that the strategies we design, the concepts we crystallise, the campaigns and creative solutions we come up with, have maximum impact. Now the goal is clear and shared by all. The sustainability crisis is challenging our entire economic system, our concept of well-being, our very existence.<\/p>\n\n\n\n

We believe that business is the key to the solution. Without new business models and compelling brand stories, people cannot be persuaded to change their lifestyles and society cannot be persuaded to reform its structures. Not fast enough and not on a large enough scale. Science has already done its part, everyone knows what needs to be done. Now we need to influence people\u2019s opinions and attitudes. Get people to think, motivate them to change, inspire them to get involved. That\u2019s what we\u2019ve always been best at.\u201d<\/p>\n\n\n\n

With love, Perttu<\/strong><\/p>\n\n\n\n

(Photo: The B for Good Leaders meeting brought together 1200 leaders from 50 countries and us in Amsterdam May 2024.)<\/p>\n<\/div>\n\n\n\n

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Story<\/h2>\n\n\n\n
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We have deep roots in marketing and communication.<\/strong> And we are still very passionate with the creative stuff. Our own transformation started for many years ago with purpose-driven marketing and in some point we realized that it was not enough: we have to help our customers to really change \u2013 not only start communications about their purpose. <\/p>\n\n\n\n

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When we met the B Corp movement we fell in love.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

There is a holistic way and community for the companies who really want to create a better future for the planet, people and business. So here we are \u2013 we are helping other companies and organizations to respond possibility to make better business and we still can use our creative roots. For the change \u2013 we have to inspire the customers, stakeholders and workers to join in.<\/p>\n\n\n\n

(Timo at Copenhagen airport on his way home from B Leader training, 2022)<\/p>\n<\/div>\n\n\n\n

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Proud to \"\"<\/h2>\n\n\n\n
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It means we meet the highest verified standards of social & environmental performance, transparency & accountability.<\/strong> We have two B Leaders who are trained to help others to join the movement. *Why B Corp? We promise you, this one is a good one.<\/p>\n\n\n\n

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(In the photo, Markus is enjoying a spring day in the wilderness of Kilpisj\u00e4rvi)<\/sub><\/p>\n\n<\/div><\/section>\n\n\n\n\n\n

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Impact Strategy<\/h2>\n\n\n\n
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We have only one strategy. <\/strong>It includes our impact business model and our own operations. The strategy is divided into four pillars, and we are constantly developing our work through the B Corp Assessment.<\/p>\n\n\n\n

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Identify your current influences, both negative and positive, and focus on the most relevant ones using double materiality assessment<\/p>\n<\/div>\n\n\n\n

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Adapt your actions to minimise the negative and maximise the positive impact<\/p>\n<\/div>\n\n\n\n

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Identify what is essential for sustainability and clean up harmful and unnecessary practices<\/p>\n<\/div>\n\n\n\n

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Take advantage of the results of your sustainability work by communicating in a transparent and inspiring way<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Goals and metrics 2024\u20132026<\/strong>:<\/p>\n\n\n\n

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Values<\/h2>\n\n\n\n
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Create a positive handprint<\/h3>\n\n\n\n

Every project is an opportunity for us to change things for the better, at team level or on a global scale. We always aim for the biggest possible impact.<\/p>\n\n\n\n

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Let\u2019s have some fun<\/h3>\n\n\n\n

The world is not changed by intimidation or blame, but by inspiring people to get involved. We cherish freedom, courage and playfulness.<\/p>\n\n\n\n

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Increase peace of mind<\/h3>\n\n\n\n

Respectful communication and responsible attitude allow us to choose balance instead of rushing around. Either we run the day, or the day runs us.<\/p>\n\n\n\n

(Photo: Hey, we have similar clothes, Jonna and Jenni noticed)<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/section>\n\n\n\n\n\n

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What is it like to work at Fabrik?<\/h2>\n\n\n\n
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Fabrik is a community that offers you the opportunity to make a difference in changing the world for the better. <\/strong><\/p>\n\n\n\n

But it doesn’t come easy. There are many demands, and the continuous development is essential. This work is good for ambitious, curious, and self-initiative people.<\/p>\n\n\n\n

For our people the most meaningful things are:<\/strong> Highlights from our staff survey December 2022<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u201dGood feedback, customers’ confidence in your work, small places changing the world & people’s thinking, open debate on important issues.\u201d<\/p>\n<\/div>\n\n\n\n

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\u201dBeing part of this journey. I see promoting responsible business as a job I really want to do.\u201d<\/p>\n<\/div>\n\n\n\n

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\u201dMaking real progress towards your goals and gaining access to concrete tools through B Leader Training and the contacts made there\u201d<\/p>\n<\/div>\n\n\n\n

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\u201dA new focus, direction, leadership, the opportunity to be the change and the example.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

(Photo is from the filming of the brand film made by Fabrik for the Helsinki Central Railway Station)<\/p>\n\n<\/div><\/section>\n\n\n\n\n\n

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Part 2 \u2013 how we work<\/h1>\n\n\n\n
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Our culture is a work in progress. We refine our culture further as we learn more.<\/h2>\n\n<\/div><\/section>\n\n\n\n\n\n
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Teams<\/h2>\n\n\n\n

We work in two teams. One is responsible for sustainability strategies and business development, and the other for distinctive creative solutions and marketing communications that deliver competitive advantage.<\/strong><\/p>\n\n\n\n

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Both teams are made up of passionate professionals dedicated to creating relevant and impactful solutions that last. Through our extensive and trusted network of partners, we are able to provide sustainability services ranging from strategy work to marketing communication solutions.<\/p>\n\n\n\n

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Creative team<\/h2>\n\n\n\n

Ville, Creative Director, partner<\/p>\n\n\n\n

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Strategy team<\/strong><\/h2>\n\n\n\n

Jonna, B Leader, partner<\/p>\n\n\n\n

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It\u2019s Lean<\/h2>\n\n\n\n
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Most of our projects follow the Lean process.<\/strong><\/strong> It ensures that we do our work with purpose and with real impact. All our projects are in one place: project management software brings together CRM, project management, time tracking and invoicing. <\/p>\n\n\n\n

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In this link<\/a><\/strong> <\/strong><\/strong>you can find all our processes. Note Access only for Fabrik<\/strong> employees.<\/p>\n\n\n\n

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Data Collection<\/h2>\n\n\n\n
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We do a lot of data gathering and measuring for our customers but also of our own actions and impact.<\/strong><\/p>\n\n\n\n

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Taking care of our staff<\/h2>\n\n\n\n

We conduct an employee experience survey every three months. This is how we monitor our values, balance and vibe of our people.<\/p>\n\n\n\n

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Measuring the results and impact of our projects<\/h2>\n\n\n\n

At the end of each project we do a smaller pulse survey with our clients to see what has gone well and what we can do better in the future.<\/p>\n\n\n\n

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Code of Conduct<\/strong><\/h2>\n\n\n\n
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As a B Corp certified company, we are committed to taking into account all stakeholders in our operations and decision-making and to making a positive contribution to society and the environment. This is also enshrined in our Articles of Association.<\/p>\n<\/div>\n\n\n\n

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(Teemu at the Central Railway Station, summer 2024)<\/p>\n<\/div>\n<\/div>\n\n<\/div><\/section>\n\n\n\n\n\n

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Benefits<\/h2>\n\n\n\n
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