Impact Agency Fabrik Highlights of 2021

On the path of continuous improvement, it is important not only to measure but also to pay attention to what has been achieved. We have put together a short summary of the most significant figures and events of the past year. The five themes follow the categories used in the B Impact Assessment tool.


Our focus on sustainable business and meaningful marketing has guided our development for years. At the end of 2021, positive impact was chosen as the foundation on which Fabrik’s entire business will be built from now on.


For years we have been developing our service products towards sustainable and holistic branding – with the sparring of our international partners. In 2021, our impact branding workshops, sustainability programs, communication concepts and social campaigns accounted for 15% of our turnover. Our target for 2022 is to increase this to at least 20% and continue to climb upwards at an accelerating pace.


Those who know us are familiar with our passion for our work and our constant drive to move forward, both at organizational and individual level. In 2021, we spent 280 hours on staff training to gain a deeper understanding of topics such as regenerative business, consumer trends and various design and office software.


Alongside client projects, we actively share our time and expertise to promote sustainable development. In 2021, a total of 270 pro bono hours were spent for a good cause. Also in our cooperation with sports clubs, the focus is always on impact beyond the playing field, e.g. in the case of Kataja Basket in the form of promoting internationalism.


In 2021, our CO2 emissions were less than a third of 2018 levels. A drop of exactly 67.7%. The main factor contributing to the drop was a significant increase in teleworking. The remaining emissions were fully offset. The 2021 offset was implemented in cooperation with Puuni which converts wasteland into biodiverse mixed forests, by planting trees. The former peat production area in Kovalansuo, Mikkeli has excellent conditions for a carbon sink in the form of a thriving mixed forest.