{"id":1033,"date":"2022-06-15T09:29:37","date_gmt":"2022-06-15T06:29:37","guid":{"rendered":"https:\/\/fabrik.fi\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/"},"modified":"2022-11-25T07:34:32","modified_gmt":"2022-11-25T05:34:32","slug":"first-steps-to-employer-branding-start-with-empathy-and-understanding","status":"publish","type":"post","link":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/","title":{"rendered":"First steps to employer branding – start with empathy and understanding"},"content":{"rendered":"
\n

In a changing world of work, many recruiters are still attracting talent with vague benefits – a mere “prospect” is no longer enough of an employer promise.<\/em><\/strong><\/p>\n<\/div>

\n

Skilled labor is a fading resource. Age groups are shrinking. With technological change, there is less use for traditional skills. Businesses in every sector are facing skills shortages.<\/p>\n<\/div>

\n

In the future, the leading brands that will succeed in the employer market will be those that stand out and are credible to more than just to their customers. Now is the time to recognize that for employers, understanding the needs of their staff is as much about understanding the core business as it is about understanding the core functions of the company.<\/p>\n<\/div>

\n

We make it easy for you. We have the data-driven analytics and process tools to create a successful employer brand:<\/p>\n<\/div>

\n

The first step<\/strong> in successful employer branding and recruitment is empathy. The first step in building an employer brand is to start with a clear definition of the target group and their needs – to offer the best in the job market to them. You don’t have to please everyone, just find the right people. Get to know them.<\/p>\n<\/div>

\n

The second step <\/strong>is in action: we will perfect your employer brand. After a few months of work, you’ll have a concrete employer promise targeted at your key target groups.<\/p>\n<\/div>

\n

The third step<\/strong> is to consolidate the process into a permanent practice: you will be in control of your own employee image. Employee understanding becomes a natural part of the company culture, and uncertainty on the staff side is eliminated.<\/p>\n<\/div>

\n

These are the things that will become increasingly visible in the smooth running of recruitment, but few companies are still sufficiently prepared. We support you in your employer branding – both in building your employer experience and your attraction strategy. We’ll make sure that in the future, the right job finds the right people.<\/p>\n<\/div>

\n

Lue lis\u00e4\u00e4 tuotteestamme ><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In a changing world of work, many recruiters are still attracting talent with vague benefits […]<\/p>\n","protected":false},"author":2,"featured_media":1035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6,1],"tags":[58,59,40,39],"class_list":["post-1033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-uncategorized-fi","tag-employer-branding","tag-recruitment-en","tag-rekrytointi","tag-tyonantajabrandays"],"acf":[],"yoast_head":"\nFirst steps to employer branding - start with empathy and understanding - Fabrik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First steps to employer branding - start with empathy and understanding - Fabrik\" \/>\n<meta property=\"og:description\" content=\"In a changing world of work, many recruiters are still attracting talent with vague benefits […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabrik\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T06:29:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-25T05:34:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/06\/Fabrik_www_kuvat_perttu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fabrik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fabrik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/\"},\"author\":{\"name\":\"fabrik\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#\\\/schema\\\/person\\\/e529b61047ce556f1fc9143250fe82b4\"},\"headline\":\"First steps to employer branding – start with empathy and understanding\",\"datePublished\":\"2022-06-15T06:29:37+00:00\",\"dateModified\":\"2022-11-25T05:34:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/\"},\"wordCount\":339,\"publisher\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Fabrik_www_kuvat_perttu.jpg\",\"keywords\":[\"Employer branding\",\"recruitment\",\"Rekrytointi\",\"Ty\u00f6nantajabr\u00e4nd\u00e4ys\"],\"articleSection\":{\"1\":\"Uncategorized @fi\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/\",\"name\":\"First steps to employer branding - start with empathy and understanding - Fabrik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Fabrik_www_kuvat_perttu.jpg\",\"datePublished\":\"2022-06-15T06:29:37+00:00\",\"dateModified\":\"2022-11-25T05:34:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Fabrik_www_kuvat_perttu.jpg\",\"contentUrl\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Fabrik_www_kuvat_perttu.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/first-steps-to-employer-branding-start-with-empathy-and-understanding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"First steps to employer branding – start with empathy and understanding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/\",\"name\":\"Fabrik\",\"description\":\"Shifting business for good\",\"publisher\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#organization\",\"name\":\"Fabrik\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/elementit_5.png\",\"contentUrl\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/elementit_5.png\",\"width\":933,\"height\":1417,\"caption\":\"Fabrik\"},\"image\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#\\\/schema\\\/person\\\/e529b61047ce556f1fc9143250fe82b4\",\"name\":\"fabrik\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b1e3140499683f11318605d4209244d1777f68bf5cef4677518006bb02450e5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b1e3140499683f11318605d4209244d1777f68bf5cef4677518006bb02450e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b1e3140499683f11318605d4209244d1777f68bf5cef4677518006bb02450e5?s=96&d=mm&r=g\",\"caption\":\"fabrik\"},\"url\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/author\\\/fabrik\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"First steps to employer branding - start with empathy and understanding - Fabrik","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/","og_locale":"en_US","og_type":"article","og_title":"First steps to employer branding - start with empathy and understanding - Fabrik","og_description":"In a changing world of work, many recruiters are still attracting talent with vague benefits […]","og_url":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/","og_site_name":"Fabrik","article_published_time":"2022-06-15T06:29:37+00:00","article_modified_time":"2022-11-25T05:34:32+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/06\/Fabrik_www_kuvat_perttu.jpg","type":"image\/jpeg"}],"author":"fabrik","twitter_card":"summary_large_image","twitter_misc":{"Written by":"fabrik","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/#article","isPartOf":{"@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/"},"author":{"name":"fabrik","@id":"https:\/\/fabrik.fi\/en\/#\/schema\/person\/e529b61047ce556f1fc9143250fe82b4"},"headline":"First steps to employer branding – start with empathy and understanding","datePublished":"2022-06-15T06:29:37+00:00","dateModified":"2022-11-25T05:34:32+00:00","mainEntityOfPage":{"@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/"},"wordCount":339,"publisher":{"@id":"https:\/\/fabrik.fi\/en\/#organization"},"image":{"@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/#primaryimage"},"thumbnailUrl":"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/06\/Fabrik_www_kuvat_perttu.jpg","keywords":["Employer branding","recruitment","Rekrytointi","Ty\u00f6nantajabr\u00e4nd\u00e4ys"],"articleSection":{"1":"Uncategorized @fi"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/","url":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/","name":"First steps to employer branding - start with empathy and understanding - Fabrik","isPartOf":{"@id":"https:\/\/fabrik.fi\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/#primaryimage"},"image":{"@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/#primaryimage"},"thumbnailUrl":"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/06\/Fabrik_www_kuvat_perttu.jpg","datePublished":"2022-06-15T06:29:37+00:00","dateModified":"2022-11-25T05:34:32+00:00","breadcrumb":{"@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/#primaryimage","url":"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/06\/Fabrik_www_kuvat_perttu.jpg","contentUrl":"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/06\/Fabrik_www_kuvat_perttu.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/fabrik.fi\/en\/first-steps-to-employer-branding-start-with-empathy-and-understanding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/fabrik.fi\/en\/"},{"@type":"ListItem","position":2,"name":"First steps to employer branding – start with empathy and understanding"}]},{"@type":"WebSite","@id":"https:\/\/fabrik.fi\/en\/#website","url":"https:\/\/fabrik.fi\/en\/","name":"Fabrik","description":"Shifting business for good","publisher":{"@id":"https:\/\/fabrik.fi\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fabrik.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fabrik.fi\/en\/#organization","name":"Fabrik","url":"https:\/\/fabrik.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabrik.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/elementit_5.png","contentUrl":"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/elementit_5.png","width":933,"height":1417,"caption":"Fabrik"},"image":{"@id":"https:\/\/fabrik.fi\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fabrik.fi\/en\/#\/schema\/person\/e529b61047ce556f1fc9143250fe82b4","name":"fabrik","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6b1e3140499683f11318605d4209244d1777f68bf5cef4677518006bb02450e5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b1e3140499683f11318605d4209244d1777f68bf5cef4677518006bb02450e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b1e3140499683f11318605d4209244d1777f68bf5cef4677518006bb02450e5?s=96&d=mm&r=g","caption":"fabrik"},"url":"https:\/\/fabrik.fi\/en\/author\/fabrik\/"}]}},"_links":{"self":[{"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/posts\/1033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/comments?post=1033"}],"version-history":[{"count":3,"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/posts\/1033\/revisions"}],"predecessor-version":[{"id":1067,"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/posts\/1033\/revisions\/1067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/media\/1035"}],"wp:attachment":[{"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/categories?post=1033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/tags?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}