{"id":2822,"date":"2023-06-27T14:36:36","date_gmt":"2023-06-27T11:36:36","guid":{"rendered":"https:\/\/fabrik.fi\/?p=2822"},"modified":"2023-10-23T09:41:09","modified_gmt":"2023-10-23T06:41:09","slug":"the-opportunity-of-the-millennium-is-now","status":"publish","type":"post","link":"https:\/\/fabrik.fi\/en\/the-opportunity-of-the-millennium-is-now\/","title":{"rendered":"Letter to business leaders: the opportunity of the millennium is now"},"content":{"rendered":"
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Read this article in Finnish<\/a><\/p>\n<\/div>\n\n

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Dear business leader,<\/p>\n<\/div>\n\n

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I wish you a relaxing but also energising summer holiday. You certainly deserve it. I would like to offer you an inspiring thought that I hope you will return to at some point during your holiday – because you too have a millennium opportunity in your hands right now.<\/p>\n<\/div>\n\n

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You’ll probably guess that this is related to sustainability and you’ll want to skip the whole article. But think about it: $12 trillion. That’s the amount the World Business Council for Sustainable Development (WBCSD) estimates as the size of the market for the SDG<\/a>s.<\/p>\n<\/div>\n\n

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The opening of new markets brings with it a big opportunity for businesses of all sizes. The question is: will your company seize this opportunity? Here are a few inspiring ideas to brighten up your time in the dock:<\/p>\n<\/div>\n\n

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1. Your business is probably already ahead of the game<\/strong><\/p>\n<\/div>\n\n

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What should Finnish business decision-makers think about this situation? That the market is bigger than ever and that our starting position has never been as good as it is now – we have taken a false start compared to others. \n