{"id":4439,"date":"2025-03-12T15:31:13","date_gmt":"2025-03-12T13:31:13","guid":{"rendered":"https:\/\/fabrik.fi\/?post_type=product&#038;p=4439"},"modified":"2024-12-11T08:41:32","modified_gmt":"2024-12-11T06:41:32","slug":"employer-branding","status":"publish","type":"product","link":"https:\/\/fabrik.fi\/en\/employer-branding\/","title":{"rendered":"EMPLOYER BRANDING"},"content":{"rendered":"<div class=\"block-container boxed container\">\n<div id=\"hero-text-block_f01906aca6f54ce5b1ad50a476f9e759\" class=\"hero-text-block py-4\">\n    <div class=\"hero-text-wrapper d-flex flex-column text-left\">\n                    <H1 class=\"hero-text-title big-title  order-2\">Build a positive employer image<\/H1>\n                    <H2 class=\"hero-text-subtitle text-uppercase h4\">Employer Image<\/H2>\n            <\/div>\n<\/div><\/div>\n\n<div class=\"block-container boxed container\">\n<div id=\"intro-block_db5bf30590a16053800ba030e193a9bc\" class=\"intro-block mt-5 pt-5\">\n    <div class=\"ingress\"><p>Employer image refers to a company&#8217;s reputation and image as an employer, which is now more closely associated with responsibility and competitiveness. Your employer image determines whether you can retain your key employees and attract the talent your growth requires in the future.<\/p>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">WHY DEVELOPING EMPLOYER IMAGE IS SO IMPORTANT?<\/h4>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Differentiates you from competitors, creates understanding of competitive factors<\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Helps manage change &#8211; clarity, community and commitment<\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Brings more and better quality applications to the recruitment process<\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Builds performance and a culture of accountability<\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Creates attractiveness for young people and future professionals<\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Builds a foundation for risk and reputation management<\/li>\n<\/div><\/ul>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading has-text-align-left\">Our services<\/h4>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-1024x576.jpg\" alt=\"\" class=\"wp-image-1860\" style=\"width:350px\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-1024x576.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-300x169.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-768x432.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-1536x864.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading alignwide has-large-font-size\">Developing employer image<\/h4>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size\" style=\"letter-spacing:-0.7px\">We will work with you to create a responsible, clear and distinctive employer brand that is based on your company&#8217;s culture and values. Our goal is to build an authentic and engaging brand that strengthens your company&#8217;s appeal among job seekers and current employees.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-1024x576.jpg\" alt=\"\" class=\"wp-image-1862\" style=\"width:350px\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-1024x576.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-300x169.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-768x432.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-1536x864.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading alignwide has-large-font-size\">Cultural Handbook<\/h4>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size\" style=\"letter-spacing:-0.7px\">Your company culture is the foundation of your employer brand. We help you create a comprehensive and clear culture manual that defines your company&#8217;s values, practices, and employee expectations. This manual serves as a compass for current employees and an attracting message for future talent.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-1024x576.jpg\" alt=\"\" class=\"wp-image-1864\" style=\"width:350px\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-1024x576.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-300x169.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-768x432.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-1536x864.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading alignwide has-large-font-size\">Recruitment campaigns<\/h4>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size\" style=\"letter-spacing:-0.7px\">We design and implement tailored recruitment campaigns that will make your company stand out among the best employers. We target communications correctly and choose the right channels to reach exactly the talent your company needs. Campaigns can include creative solutions from job advertisements to social media campaigns and events.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"308\" height=\"484\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/sitaattikuva-ville-pysty.png\" alt=\"\" class=\"wp-image-4443\" style=\"object-fit:cover\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/sitaattikuva-ville-pysty.png 308w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/sitaattikuva-ville-pysty-191x300.png 191w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><div class=\"block-container boxed container\">\n<p>&#8220;The employer brand we built in collaboration with Fabrik has helped us understand how we will stand out in the job market in the future. Fabrik created a strategic and creative perspective that has allowed us to clarify our values \u200b\u200band culture to both our current and potential employees. Over the next year, we will showcase the collaboration even more strongly and proudly.&#8221;<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>\u2014 Ville Laakso, Power<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:68.6%\"><div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">LET\u2019S BUILD IT TOGETHER<\/h4>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size\">We know how important it is to create an attractive employer image that stands out from the competition, while being credible and authentic. We combine our extensive knowledge of communications, marketing and employee experience to create solutions that support the long-term success of your business.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"308\" height=\"484\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/Fabrik_www_tuote-tyonantaja-pysty.png\" alt=\"\" class=\"wp-image-4440\" style=\"width:250px\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/Fabrik_www_tuote-tyonantaja-pysty.png 308w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/Fabrik_www_tuote-tyonantaja-pysty-191x300.png 191w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">DO YOU WANT TO SUCCEED IN ATTRACTING THE BEST PEOPLE TO YOUR COMPANY?<\/h4>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size\">Competition for the best talent is constant, and the employer image you create can be the key to attracting and retaining the best people. We can help you build a strong employer brand that stands out and attracts the talent you want.<\/p>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading has-text-align-left\">Check out our other products too<\/h4>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">    <div id=\"button-group-block_0cbaa097d8f097fe6f5c5ee8f9ad9f0c\" class=\"button-group-block\">\n        <div class=\"button-group-wrapper d-flex flex-wrap\">\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/b-corp-certification\/\">B Corp certification<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/corporate-responsibility\/\">Corporate responsibility<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/crisis-communication\/\">Crisis communication<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/employer-branding\/\">Employer branding<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/sustainability-report\/\">Sustainability report<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/communication-marketing\/\">Communicating &#038; Marketing<\/a>                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<div id=\"cta-block_8f68e2dd81a577e610be77d6160b38a2\" class=\"cta-block\">\n    <div class=\"cta-contact-persons  pt-5 pt-lg-0\">\n        <hr class=\"w-100 ml-0 pt-3\">\n            <div class=\"row\">\n                                    <div class=\"col-md-6\">\n                        <div class=\"staff-list-image mb-3\">\n                        <img decoding=\"async\" class=\"staff-list-custom-image\" alt=\"\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/09\/Jonna2024-e1727349433333.jpg\"\/>                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-6 d-flex align-items-center\">\n                        <div class=\"staff-list-item my-3\">\n                            <h3 class=\"cta-title h4\">Want to talk more?<\/h3>\n                            \n                            <hr class=\"w-50 ml-0 pt-3\">\n                            \n                            <p class=\"staff-list-name h5 pb-1\">Jonna Ekroos<\/p>\n                            <p class=\"staff-list-title h5 mb-3\">Chief growth officer, B Leader, Partner<\/p>\n                            <div class=\"staff-link-wrapper\">\n                                <a href=\"tel:0505978183\" class=\"staff-list-phone h5 mb-0 d-block pb-1\">0505978183<\/a>\n                                <a href=\"mailto:jonna@fabrik.fi\" class=\"staff-list-email h5 mb-0 d-block pb-1\">jonna@fabrik.fi<\/a>\n                            <\/div>\n                            <!-- <div class=\"staff-list-some font-size-24\">\n                                <a href=\"https:\/\/api.whatsapp.com\/send?phone=358505978183\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-whatsapp\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/in\/jonnaekroos\/\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-linkedin\"><\/i><\/a>                            <\/div> -->\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <hr class=\"w-100 ml-0 pt-3\">\n    <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Effective employer branding helps you build the conditions for successful recruitment and retention of your employees. Manage your employer brand in a planned, holistic and measurable way.<\/p>\n","protected":false},"featured_media":4291,"template":"","categories":[],"class_list":["post-4439","product","type-product","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EMPLOYER BRANDING - Fabrik<\/title>\n<meta name=\"description\" content=\"Win the strive for talent with a successful employer brand. 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