{"id":4439,"date":"2025-03-12T15:31:13","date_gmt":"2025-03-12T13:31:13","guid":{"rendered":"https:\/\/fabrik.fi\/?post_type=product&#038;p=4439"},"modified":"2026-07-01T12:52:51","modified_gmt":"2026-07-01T09:52:51","slug":"employer-branding","status":"publish","type":"product","link":"https:\/\/fabrik.fi\/en\/employer-branding\/","title":{"rendered":"EMPLOYER BRANDING"},"content":{"rendered":"<div class=\"block-container boxed container\">\n<div id=\"hero-text-block_3ab40a9ca5d4c371c2c8bb8484276b3b\" class=\"hero-text-block py-4\">\n    <div class=\"hero-text-wrapper d-flex flex-column text-left\">\n                    <H1 class=\"hero-text-title big-title  order-2\">Employer Image<\/H1>\n                    <H2 class=\"hero-text-subtitle text-uppercase h4\">Strategic Competitive Advantage and Responsible Growth<\/H2>\n            <\/div>\n<\/div><\/div><div class=\"block-container boxed container\">\n<div id=\"intro-block_f82254d0c2207d41d6191c0fad231e0f\" class=\"intro-block mt-5 pt-5\">\n    <div class=\"ingress\"><p>Those who succeed in the job market are the ones with a strong employer brand\u2014and that could be your company\u2019s trump card. When building your employer brand is rooted in an authentic culture and a commitment to responsibility, your company can stand out from the competition and attract top talent.   <\/p>\n<\/div><\/div><\/div>\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h2 class=\"wp-block-heading\">What is the employer brand?  <\/h2>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Employer branding refers to a company\u2019s reputation and image as an employer, which is influenced by its culture, values, leadership style, and communication. It\u2019s not just about what the company says, but also about what its employees and people outside the company experience and say about it. Employer branding is shaped by many factors:    <\/p>\n<\/div><div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\"><strong>Experiences:<\/strong> The applicant experience, employees&#8217; day-to-day experiences, and communication.  <\/li>\n<\/div><\/ul>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\"><strong>Values and Culture:<\/strong> What the company stands for and how that is reflected in everyday life.  <\/li>\n<\/div><\/ul>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Corporate <strong>Responsibility and Practical Actions:<\/strong> The company\u2019s commitment to society, corporate responsibility, and sustainable practices.  <\/li>\n<\/div><\/ul>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\"><strong>Consistent communication:<\/strong> A unified message both internally and externally.  <\/li>\n<\/div><\/ul>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h2 class=\"wp-block-heading\">Why is it important to improve an employer&#8217;s image?  <\/h2>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">An employer brand is not just an added value\u2014it is a competitive factor that directly affects a company\u2019s ability to attract and retain talented employees. Here are the key benefits:   <\/p>\n<\/div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading\">1. Stand out from the competition  <\/h3>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Your employer brand helps you stand out from the competition by telling a unique story about your company\u2019s culture, values, and what makes working at your company special. This distinctiveness helps you attract exactly the talent your growth requires.   <\/p>\n<\/div><div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Example:<\/strong> Companies that build a strong brand around responsibility and a people-first approach can attract talented individuals who share the same values.  <\/p>\n<\/div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading\">2. Strengthen commitment and reduce turnover  <\/h3>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Employer brand is not just about external communication. When current employees embrace the company\u2019s values as their own and find their work meaningful, they develop long-term commitment. Committed employees are the company\u2019s most important ambassadors, promoting a positive employer brand within their own networks.    <\/p>\n<\/div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading\">3. Reduce recruitment costs  <\/h3>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">A good reputation as an employer reduces reliance on expensive recruitment marketing. The number of high-quality applicants increases, and suitable employees are found more quickly.   <\/p>\n<\/div><div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>A Fabrik client:<\/strong> &#8220;Working with Fabrik to improve our employer brand helped us reduce recruitment costs and attract higher-quality candidates.&#8221;  <\/p>\n<\/div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading\">4. Build appeal among young professionals  <\/h3>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Young employees value companies that prioritize workplace well-being, corporate responsibility, and a sense of community. Communicating these values plays a key role when competing to attract young professionals.   <\/p>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h2 class=\"wp-block-heading\">How is an employer brand built?  <\/h2>\n<\/div><div class=\"block-container boxed container\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div><div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading\">1. Define the Employer Value Proposition (EVP)  <\/h3>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">An employer promise explains what an employee receives in return for their efforts. This forms the foundation for all communication\u2014it sums up why your company, in particular, is a great place to work.   <\/p>\n<\/div><div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Key question:<\/strong> What do we offer our employees that sets us apart from others?  <\/p>\n<\/div><div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Fabrik&#8217;s solution:<\/strong> We work with our clients to create a clear and compelling employer brand that is evident in both recruitment campaigns and day-to-day operations.  <\/p>\n<\/div><div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Note:<\/strong> A segmented EVP can appeal to different groups of talent\u2014such as experienced professionals, young professionals, or executives\u2014with different value propositions.  <\/p>\n<\/div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading\">2. Handbook of Culture  <\/h3>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">A company\u2019s culture is the backbone of its employer brand. It must be clear and universally understood. Fabrik helps you create a culture handbook that defines your values, operating practices, and employee expectations.    <\/p>\n<\/div><div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>The Culture Handbook serves as a compass<\/strong> that helps both current employees and new hires understand where the company is headed.  <\/p>\n<\/div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading\">3. Focus on the applicant experience and the employee experience  <\/h3>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">The applicant experience is often the first point of contact with a company. A positive applicant experience and seamless communication lay the foundation for a positive employer brand. When the employee experience lives up to the promises made, the brand is strengthened.    <br\/><strong>Solutions offered by Fabrik:<\/strong> <\/p>\n<\/div><div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Effective Recruitment Communication  <\/li>\n<\/div><\/ul>\n<\/div><div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Leveraging Positive Employee Stories  <\/li>\n<\/div><\/ul>\n<\/div><div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Development Plans to Improve Employee Well-Being  <\/li>\n<\/div><\/ul>\n<\/div><div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Remember:<\/strong> A reverse value proposition\u2014one that also honestly communicates the challenges and demands of the job\u2014helps attract the right candidates and weed out unsuitable ones.  <\/p>\n<\/div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading\">4. Integrating Corporate Social Responsibility into the Employer Brand  <\/h3>\n<\/div>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Today\u2019s employees expect companies to act responsibly. This can be reflected in environmental initiatives, social responsibility, or, for example, promoting workplace well-being. Communicating responsibility is a key part of the employer brand.    <\/p>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h2 class=\"wp-block-heading has-text-align-left\">Fabrik&#8217;s Services for Enhancing Employer Brand Image  <\/h2>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-1024x576.jpg\" alt=\"\" class=\"wp-image-1860\" style=\"width:350px\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-1024x576.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-300x169.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-768x432.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot-1536x864.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading alignwide\" style=\"font-size:22px;letter-spacing:-0.5px\">Developing employer image<\/h3>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"letter-spacing:-0.7px\">Together, we will build a responsible, clear, and distinctive employer brand based on your company\u2019s culture and values.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-1024x576.jpg\" alt=\"\" class=\"wp-image-1862\" style=\"width:350px\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-1024x576.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-300x169.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-768x432.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2-1536x864.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading alignwide\" style=\"font-size:22px;letter-spacing:-0.3px\">Handbook of Culture<\/h3>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"letter-spacing:-0.7px\">Your company\u2019s culture is the foundation of your employer brand. Let\u2019s work together to create a comprehensive and clear culture handbook that defines your company\u2019s values, operating practices, and expectations for employees. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-1024x576.jpg\" alt=\"\" class=\"wp-image-1864\" style=\"width:350px\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-1024x576.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-300x169.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-768x432.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3-1536x864.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/11\/Fanrik_bannerit_some_numerot3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading alignwide\" style=\"font-size:22px;letter-spacing:-0.3px\">Recruitment Campaigns<\/h3>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"letter-spacing:-0.7px\">We design customized recruitment campaigns that make your company stand out among the best employers. We target your messages effectively and select the right channels so you can reach exactly the talent you need. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"308\" height=\"484\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/sitaattikuva-ville-pysty.png\" alt=\"\" class=\"wp-image-4443\" style=\"object-fit:cover\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/sitaattikuva-ville-pysty.png 308w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/sitaattikuva-ville-pysty-191x300.png 191w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">&#8220;The employer brand we built in collaboration with Fabrik has helped us understand how we will stand out in the job market going forward. Fabrik provided a strategic and creative perspective that has allowed us to clarify our values and culture for both our current and potential employees. Over the next year, we\u2019ll be showcasing this collaboration even more prominently and with great pride.&#8221;<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u2014 Ville Laakso, Power<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:68.6%\"><div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">Employer Brand as a Competitive Advantage \u2013 Take Advantage of Fabrik\u2019s Expertise  <\/h4>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Together, we\u2019ll build an employer brand that not only attracts top talent but also engages current employees. By combining communications, marketing, and the employee experience, we create a comprehensive solution that supports your company\u2019s long-term success.   <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"308\" height=\"484\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/Fabrik_www_tuote-tyonantaja-pysty.png\" alt=\"\" class=\"wp-image-4440\" style=\"width:250px\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/Fabrik_www_tuote-tyonantaja-pysty.png 308w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/11\/Fabrik_www_tuote-tyonantaja-pysty-191x300.png 191w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">Would you like to discuss employer brand and how to develop it further?<\/h4>\n<\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">The competition for the best talent is constant, and the employer brand you create can be the key to your company\u2019s long-term success. We\u2019ll help you build a strong employer brand that stands out and appeals to the talent you\u2019re looking for.   <a href=\"https:\/\/fabrik.fi\/en\/contact\/\">Please contact us.<\/a><\/p>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">Learn more about this topic  <\/h4>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/culture\/fi\/\">Fabrik&#8217;s Culture Handbook<\/a><\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/en\/code-of-conduct\/\">Code of Conduct<\/a><\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/en\/?p=3467\">Here&#8217;s How to Launch Your Sustainability Efforts in an Agile Way and Ensure Success<\/a><\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/kohti-kestavyysraportointia-ja-sen-yli\/\">Toward Sustainability Reporting and Beyond <\/a><\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/vastuullisuus-kasvustrategian-ytimeen\/\" target=\"_blank\" rel=\"noreferrer noopener\">This is how sustainability is placed at the heart of the growth strategy<\/a> <\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/green-claims-valmistaudu-muutoksiin-ja-ota-etumatkaa-kilpailijoihin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Green Claims \u2013 Prepare for Change and Get a Head Start on the Competition<\/a> <\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/en\/lead-responsibility-and-success-with-b-corp-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Successfully Lead the Way in Sustainability Using the B Corp Tool<\/a> <\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/en\/fabrik-is-the-fourth-b-corp-certified-company-in-finland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fabrik is Finland&#8217;s fourth B Corp-certified company<\/a>  <\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/markkinointikaytannot-muuttuvat-uusi-saannosto-ohjaa-yha-luotettavampaan-markkinointiin\/\">Marketing practices are changing\u2014new guidelines are leading to even more trustworthy marketing <\/a><\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/en\/responsibility-as-a-competitive-advantage\/\">Sustainability as a Competitive Advantage \u2013 Performance and Operational Capability Amid Change<\/a><\/li>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<li><a href=\"https:\/\/fabrik.fi\/vastuullisuus\/fi\/\">Fabrik&#8217;s 2023 Sustainability Report<\/a><\/li>\n<\/div><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading has-text-align-left\">Check out our other products too<\/h4>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">    <div id=\"button-group-block_0cbaa097d8f097fe6f5c5ee8f9ad9f0c\" class=\"button-group-block\">\n        <div class=\"button-group-wrapper d-flex flex-wrap\">\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/b-corp-certification\/\">B Corp certification<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/corporate-responsibility\/\">Corporate responsibility<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/crisis-communication\/\">Crisis communication<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/employer-branding\/\">Employer branding<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/sustainability-report\/\">Sustainability report<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/communication-marketing\/\">Communicating &#038; Marketing<\/a>                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<div id=\"cta-block_ce3a7fd1fe373e87c887fdbada75deac\" class=\"cta-block\">\n    <div class=\"cta-contact-persons  pt-5 pt-lg-0\">\n        <hr class=\"w-100 ml-0 pt-3\">\n            <div class=\"row\">\n                                    <div class=\"col-md-6\">\n                        <div class=\"staff-list-image mb-3\">\n                        <img decoding=\"async\" class=\"staff-list-custom-image\" alt=\"\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/09\/Jonna2024-e1727349433333.jpg\"\/>                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-6 d-flex align-items-center\">\n                        <div class=\"staff-list-item my-3\">\n                            <h3 class=\"cta-title h4\">Let&#8217;s talk more?<\/h3>\n                            \n                            <hr class=\"w-50 ml-0 pt-3\">\n                            \n                            <p class=\"staff-list-name h5 pb-1\">Jonna Ekroos<\/p>\n                            <p class=\"staff-list-title h5 mb-3\">Chief growth officer, B Leader, Partner<\/p>\n                            <div class=\"staff-link-wrapper\">\n                                <a href=\"tel:0505978183\" class=\"staff-list-phone h5 mb-0 d-block pb-1\">0505978183<\/a>\n                                <a href=\"mailto:jonna@fabrik.fi\" class=\"staff-list-email h5 mb-0 d-block pb-1\">jonna@fabrik.fi<\/a>\n                            <\/div>\n                            <!-- <div class=\"staff-list-some font-size-24\">\n                                <a href=\"https:\/\/api.whatsapp.com\/send?phone=358505978183\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-whatsapp\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/in\/jonnaekroos\/\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-linkedin\"><\/i><\/a>                            <\/div> -->\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <hr class=\"w-100 ml-0 pt-3\">\n    <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Manage your company\u2019s employee experience and employer brand in a systematic, comprehensive, and measurable way.<\/p>\n","protected":false},"featured_media":4291,"template":"","categories":[],"class_list":["post-4439","product","type-product","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ty\u00f6nantajamielikuva | Fabrik<\/title>\n<meta name=\"description\" content=\"Take your employer brand to the next level. Strengthen employee engagement and attract top talent. Learn more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrik.fi\/en\/employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ty\u00f6nantajamielikuva | Fabrik\" \/>\n<meta property=\"og:description\" content=\"Take your employer brand to the next level. Strengthen employee engagement and attract top talent. Learn more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabrik.fi\/en\/employer-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabrik\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T09:52:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/Fabrik_www_tuote-tyonantaja.png\" \/>\n\t<meta property=\"og:image:width\" content=\"523\" \/>\n\t<meta property=\"og:image:height\" content=\"246\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/employer-branding\\\/\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/employer-branding\\\/\",\"name\":\"Ty\u00f6nantajamielikuva | Fabrik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/employer-branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/employer-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Fabrik_www_tuote-tyonantaja.png\",\"datePublished\":\"2025-03-12T13:31:13+00:00\",\"dateModified\":\"2026-07-01T09:52:51+00:00\",\"description\":\"Take your employer brand to the next level. Strengthen employee engagement and attract top talent. Learn more\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/employer-branding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fabrik.fi\\\/en\\\/employer-branding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/employer-branding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Fabrik_www_tuote-tyonantaja.png\",\"contentUrl\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Fabrik_www_tuote-tyonantaja.png\",\"width\":523,\"height\":246,\"caption\":\"Fabrikin ratkaisut ty\u00f6nantajamielikuvan kehitt\u00e4miseen.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/employer-branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product\",\"item\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/product\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"EMPLOYER BRANDING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/\",\"name\":\"Fabrik\",\"description\":\"Shifting business for good\",\"publisher\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#organization\",\"name\":\"Fabrik\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/elementit_5.png\",\"contentUrl\":\"https:\\\/\\\/fabrik.fi\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/elementit_5.png\",\"width\":933,\"height\":1417,\"caption\":\"Fabrik\"},\"image\":{\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ty\u00f6nantajamielikuva | Fabrik","description":"Take your employer brand to the next level. Strengthen employee engagement and attract top talent. Learn more","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fabrik.fi\/en\/employer-branding\/","og_locale":"en_US","og_type":"article","og_title":"Ty\u00f6nantajamielikuva | Fabrik","og_description":"Take your employer brand to the next level. Strengthen employee engagement and attract top talent. Learn more","og_url":"https:\/\/fabrik.fi\/en\/employer-branding\/","og_site_name":"Fabrik","article_modified_time":"2026-07-01T09:52:51+00:00","og_image":[{"width":523,"height":246,"url":"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/Fabrik_www_tuote-tyonantaja.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fabrik.fi\/en\/employer-branding\/","url":"https:\/\/fabrik.fi\/en\/employer-branding\/","name":"Ty\u00f6nantajamielikuva | Fabrik","isPartOf":{"@id":"https:\/\/fabrik.fi\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fabrik.fi\/en\/employer-branding\/#primaryimage"},"image":{"@id":"https:\/\/fabrik.fi\/en\/employer-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/Fabrik_www_tuote-tyonantaja.png","datePublished":"2025-03-12T13:31:13+00:00","dateModified":"2026-07-01T09:52:51+00:00","description":"Take your employer brand to the next level. Strengthen employee engagement and attract top talent. Learn more","breadcrumb":{"@id":"https:\/\/fabrik.fi\/en\/employer-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fabrik.fi\/en\/employer-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabrik.fi\/en\/employer-branding\/#primaryimage","url":"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/Fabrik_www_tuote-tyonantaja.png","contentUrl":"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/Fabrik_www_tuote-tyonantaja.png","width":523,"height":246,"caption":"Fabrikin ratkaisut ty\u00f6nantajamielikuvan kehitt\u00e4miseen."},{"@type":"BreadcrumbList","@id":"https:\/\/fabrik.fi\/en\/employer-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/fabrik.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Product","item":"https:\/\/fabrik.fi\/en\/product\/"},{"@type":"ListItem","position":3,"name":"EMPLOYER BRANDING"}]},{"@type":"WebSite","@id":"https:\/\/fabrik.fi\/en\/#website","url":"https:\/\/fabrik.fi\/en\/","name":"Fabrik","description":"Shifting business for good","publisher":{"@id":"https:\/\/fabrik.fi\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fabrik.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fabrik.fi\/en\/#organization","name":"Fabrik","url":"https:\/\/fabrik.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fabrik.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/elementit_5.png","contentUrl":"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/elementit_5.png","width":933,"height":1417,"caption":"Fabrik"},"image":{"@id":"https:\/\/fabrik.fi\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/product\/4439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/media\/4291"}],"wp:attachment":[{"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/media?parent=4439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fabrik.fi\/en\/wp-json\/wp\/v2\/categories?post=4439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}