{"id":6534,"date":"2026-03-25T18:04:16","date_gmt":"2026-03-25T16:04:16","guid":{"rendered":"https:\/\/fabrik.fi\/?post_type=product&#038;p=6534"},"modified":"2026-10-16T01:15:44","modified_gmt":"2026-10-15T22:15:44","slug":"fabrik-trustcheck","status":"publish","type":"product","link":"https:\/\/fabrik.fi\/en\/fabrik-trustcheck\/","title":{"rendered":"Green Claims Review"},"content":{"rendered":"<div class=\"block-container boxed container\">\n<div id=\"hero-text-block_7c560c7b8fec18a2fb9a6c7e197c28f0\" class=\"hero-text-block py-4\">\n    <div class=\"hero-text-wrapper d-flex flex-column text-left\">\n                    <H1 class=\"hero-text-title big-title  order-2\">Green Claims Review<\/H1>\n                    <H2 class=\"hero-text-subtitle text-uppercase h4\">Do your green claims stand up to scrutiny?<\/H2>\n            <\/div>\n<\/div><\/div>\n\n<div class=\"block-container boxed container\">\n<div id=\"intro-block_6a8233ccc622b3d880d9c31619d2d823\" class=\"intro-block mt-5 pt-5\">\n    <div class=\"ingress\"><p>Make sure your sustainability claims stand up to scrutiny from both customers and regulators.<\/p>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<div class=\"wp-block-buttons is-content-justification-left is-nowrap is-layout-flex wp-container-core-buttons-is-layout-14d7fe8f wp-block-buttons-is-layout-flex\"><div class=\"block-container boxed container\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"#initial-assessment\" style=\"background-color:#00003c\">Request a free initial assessment<\/a><\/div>\n<\/div><div class=\"block-container boxed container\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"#service\" style=\"background-color:#00003c\">Explore the service<\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Requirements for environmental and sustainability communications aimed at consumers have tightened. In Finland, most of the new rules based on the EU Empowering Consumers for the Green Transition Directive (EmpCo) began to apply on 27 September 2026.<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">They affect how companies can use environmental claims, future climate and environmental targets, and sustainability labels in their marketing.<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Fabrik\u2019s Green Claims Review helps you identify risks, correct problematic claims and establish a practical approach that supports confident, credible sustainability communications.<\/p>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h2 class=\"wp-block-heading\">What is it about?<\/h2>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cEco-friendly.\u201d \u201cResponsibly made.\u201d \u201cCarbon neutral.\u201d \u201cA better choice for the environment.\u201d<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Sustainability claims appear on websites, in product descriptions, on packaging, in campaigns and across social media. Usually, there is no intention to mislead. A claim has simply remained in the marketing without anyone stopping to ask: what is it based on, and can we prove it?<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Now is the time to ask that question yourself, before a customer, competitor, journalist or regulator does.<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">The Green Claims Review brings marketing, sustainability information and new regulatory requirements to the same table. The aim is to remove unnecessary risks while keeping communications engaging and distinctive, with claims your company can stand behind.<\/p>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h2 class=\"wp-block-heading\">Who is it for?<\/h2>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">The service is particularly useful for companies with a large amount of consumer-facing content and limited time to review it systematically. For example:<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Online stores and retailers<\/li>\n<\/div><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Consumer brands and manufacturers<\/li>\n<\/div><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Service businesses communicating about the environment or sustainability<\/li>\n<\/div><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Companies using sustainability, environmental or certification labels<\/li>\n<\/div><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Marketing teams seeking shared guidelines for sustainability claims<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">The review can also provide an independent assessment if you have already carried out your own review and want to check that the key risks have been identified.<\/p>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h2 id=\"service\" class=\"wp-block-heading\">What does the Green Claims Review include?<\/h2>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading has-large-font-size\">1. Risk identification<\/h3>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">We review an agreed selection of websites, product descriptions, campaigns, packaging or social media channels. We identify claims and labels that need attention, additional evidence, clarification or removal.<\/p>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading has-large-font-size\">2. A prioritised action plan<\/h3>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">You do not have to fix everything at once. You receive a clear view of what to address immediately, what comes next and what is already in order. This makes the work manageable even when there is a large amount of content.<\/p>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading has-large-font-size\">3. Ready-to-use wording<\/h3>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">We help you put the findings into practice. We write alternatives to problematic claims while preserving your company\u2019s tone of voice, clarity and sales appeal.<\/p>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading has-large-font-size\">4. A summary for management<\/h3>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">You receive a concise summary of the risks identified, recommended actions and progress. It supports decision-making and shows how your company is managing the risks associated with sustainability claims.<\/p>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h3 class=\"wp-block-heading has-large-font-size\">5. Guidelines for future communications<\/h3>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">A single review addresses today\u2019s situation. A sound process also prepares you for tomorrow. Based on the review, we create practical guidance:<\/p>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<ul class=\"wp-block-list\"><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">What can we say?<\/li>\n<\/div><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">What needs clarification?<\/li>\n<\/div><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">What evidence do we need?<\/li>\n<\/div><div class=\"block-container boxed container\">\n<li class=\"has-medium-font-size\">Who checks a claim before publication?<\/li>\n<\/div><\/ul>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">This means you do not have to start the same discussion from scratch for every campaign, product or social media post.<\/p>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h2 class=\"wp-block-heading\">Why Fabrik?<\/h2>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">We understand both sides of the table. Fabrik combines expertise in sustainability work and marketing communications. We know what evidence sustainability communications need, and we understand that marketing must still generate interest, create distinction and inspire people to act.<\/p>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h2 id=\"initial-assessment\" class=\"wp-block-heading\">Start with a free initial assessment<\/h2>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Request a free 20-minute initial assessment by email. We will look at a few examples of your materials together and show you the kinds of findings a full Green Claims Review could produce.<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">You will get a sense of your current situation and whether a more extensive review is needed.<\/p>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\"><div class=\"block-container boxed container\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"mailto:perttu@fabrik.fi?subject=Green%20Claims%20Review%20%E2%80%93%20free%2020-minute%20initial%20assessment\" style=\"background-color:#00003c\">Request a free initial assessment<\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">The Green Claims Review is an expert service in sustainability and marketing communications. It does not replace legal advice for individual cases.<\/p>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<div class=\"cta-block\"><div class=\"cta-contact-persons  pt-5 pt-lg-0\"><hr class=\"w-100 ml-0 pt-3\"><div class=\"row\"><div class=\"col-md-6\"><div class=\"staff-list-image mb-3\"> <img src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/10\/perttu.png\" decoding=\"async\" class=\"staff-list-custom-image \" alt=\"\" data-src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/10\/perttu.png\"><\/div><\/div><div class=\"col-md-6 d-flex align-items-center\"><div class=\"staff-list-item my-3\"><h3 class=\"cta-title h4\">Let\u2019s talk<\/h3><hr class=\"w-50 ml-0 pt-3\"><p class=\"staff-list-name h5 pb-1\">Perttu Kouvalainen<\/p><p class=\"staff-list-title h5 mb-3\">CEO<\/p><div class=\"staff-link-wrapper\"> <a href=\"tel:+358400570270\" class=\"staff-list-phone h5 mb-0 d-block pb-1\">+358 400 570 270<\/a> <a href=\"mailto:perttu@fabrik.fi\" class=\"staff-list-email h5 mb-0 d-block pb-1\">perttu@fabrik.fi<\/a><\/div><\/div><\/div><\/div><hr class=\"w-100 ml-0 pt-3\"><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading has-text-align-left\">Explore our products<\/h4>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">    <div id=\"button-group-block_a6ad8ebdffaaa15334f6ab4e25135a2b\" class=\"button-group-block\">\n        <div class=\"button-group-wrapper d-flex flex-wrap\">\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/b-corp-certification\/\">B Corp certification<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/corporate-responsibility\/\">Corporate responsibility<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/crisis-communication\/\">Crisis communication<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/employer-branding\/\">Employer branding<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/sustainability-reporting\/\">Sustainability reporting<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/communication-marketing\/\">Communicating &#038; Marketing<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/fabrik-trustcheck\/\">Green Claims Review<\/a>                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Identify risks in sustainability claims, correct problematic wording and establish shared guidelines. Fabrik\u2019s Green Claims Review supports confident, credible communications.<\/p>\n","protected":false},"featured_media":6541,"template":"","categories":[],"class_list":["post-6534","product","type-product","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green Claims Review | Fabrik<\/title>\n<meta name=\"description\" content=\"Identify risks in sustainability claims and get an action plan, ready-to-use wording and practical guidelines. 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