{"id":2708,"date":"2023-05-11T14:14:55","date_gmt":"2023-05-11T11:14:55","guid":{"rendered":"https:\/\/fabrik.fi\/?post_type=project&#038;p=2708"},"modified":"2023-12-15T10:03:33","modified_gmt":"2023-12-15T08:03:33","slug":"the-helsinki-central-railway-station-stadin-sydan","status":"publish","type":"project","link":"https:\/\/fabrik.fi\/en\/the-helsinki-central-railway-station-stadin-sydan\/","title":{"rendered":"The Helsinki Central railway station<br> Stadin syd\u00e4n"},"content":{"rendered":"<div class=\"block-container boxed container\">\n<p><strong>Starting point<\/strong><br>The Central railway station is not only a national treasure, an iconic landmark and a several times as the most beautiful railway station awarded architectural gem, but also by far the busiest building and business location of Finland. Every Finn knows the Central railway station of Helsinki, and the stone men guarding the main entrance. <\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>As we started our partnership, this well-known and emotive brand didn\u2019t have a clear direction nor a holistic plan to promote sustainability. It had maintained its position through conscientious care and keeping up with the times but was also full of potential for more \u2013 from the viewpoint of tourists, residents, owners, and the urban culture of Helsinki as a whole.<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>In today&#8217;s online world, which is vital for the service experience, the Central railway station relied almost entirely on visitors&#8217; stories and mentions on travel sites or articles. It had no website nor active social media channels.<\/p>\n<\/div>\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"P\u00e4\u00e4rautatieasema - Stadin syd\u00e4n\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pe95hRcwQTM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-small-font-size\">Our brand film for the Central railway station and its partners articulates the station&#8217;s iconic position at the heart of our nation<\/p>\n<\/div>\n\n\n<div style=\"height:150px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p><strong>Solution<\/strong><br>To lead the Central railway station to its second century with the best condition of its existence, a development program was launched in the station\u2019s Property Unit. But the planning, strategies, programs and visions can\u2019t turn into decisions, changes, achievements and impact until the society is inspired to take part. <\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>Because of its cultural and historical value, from the start we have involved stakeholders to the project in a large scale, for example Museovirasto, Helsinki City, architectural community and of course the customers of the Central railway station. Extensive stakeholder surveys and a materiality assessment were carried out as a base for the sustainability program. The program itself focuses not only on zero emission mobility but also on minimizing the Station&#8217;s own environmental and climate impact, creating an equal experience of safe space for all, increasing transparency, and promoting awareness of the building&#8217;s cultural and historical uniqueness. Channels for communication and dialogue have been used according to situation and need, from Power Point presentations to events and social media channels. <\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>The online presence of the Central Railway Station has been built step by step.  In addition to launching the service website and taking over the social media, attention has also been paid to the accuracy of the information on the service sites used by tourists.<\/p>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/fabrik.staging.at-flow.com\/wp-content\/uploads\/2022\/04\/prautatieasema_lippu-12.jpg\" alt=\"\" class=\"wp-image-406\" width=\"1340\" height=\"1340\"\/><\/figure>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p class=\"has-small-font-size\">The visual identity we have designed for the Central railway station is repeated in all marketing and communication<\/p>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<p><strong>Results<\/strong><\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>According to the latest visitor survey, the image of the Central railway station has clearly moved to the right direction. The station is most appreciated for its architectural value and its new restaurants.<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>The website, p\u00e4\u00e4rautatieasema.fi, which has also won an award at the Finnish Web Awards, has in two years reached a position where it already serves more than 50,000 visitors a year.<\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>On Instagram and Facebook, the Central railway station\u2019s social media content reaches tens of thousands of people every month. In just a couple of years of its existence, the Central railway station&#8217;s social media accounts have already gathered a highly engaged following group of thousands of people.<\/p>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<figure class=\"wp-block-video\"><video height=\"810\" style=\"aspect-ratio: 1080 \/ 810;\" width=\"1080\" autoplay loop src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/02\/Steissi_verkko_video.mp4\"><\/video><\/figure>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p><\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<div id=\"cta-block_afb75ac6b78ecb97d2e3b51b84d0c45e\" class=\"cta-block\">\n    <div class=\"cta-contact-persons  pt-5 pt-lg-0\">\n        <hr class=\"w-100 ml-0 pt-3\">\n            <div class=\"row\">\n                                    <div class=\"col-md-6\">\n                        <div class=\"staff-list-image mb-3\">\n                        <img decoding=\"async\" class=\"staff-list-custom-image\" alt=\"\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/01\/Perttu20221-5-1-copy-copy-e1733384843955.jpg\"\/>                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-6 d-flex align-items-center\">\n                        <div class=\"staff-list-item my-3\">\n                            <h3 class=\"cta-title h4\">Did you find it interesting?<\/h3>\n                                                            <p class=\"cta-description\">Leave a contact request or contact us directly!<\/p>\n                            \n                            <hr class=\"w-50 ml-0 pt-3\">\n                            \n                            <p class=\"staff-list-name h5 pb-1\">Perttu Kouvalainen<\/p>\n                            <p class=\"staff-list-title h5 mb-3\">CEO, Partner<\/p>\n                            <div class=\"staff-link-wrapper\">\n                                <a href=\"tel:0400570270\" class=\"staff-list-phone h5 mb-0 d-block pb-1\">0400570270<\/a>\n                                <a href=\"mailto:perttu@fabrik.fi\" class=\"staff-list-email h5 mb-0 d-block pb-1\">perttu@fabrik.fi<\/a>\n                            <\/div>\n                            <!-- <div class=\"staff-list-some font-size-24\">\n                                <a href=\"https:\/\/api.whatsapp.com\/send?phone=358400570270\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-whatsapp\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/in\/perttukouvalainen\/\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-linkedin\"><\/i><\/a>                            <\/div> -->\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <hr class=\"w-100 ml-0 pt-3\">\n    <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Starting pointThe Central railway station is not only a national treasure, an iconic landmark and [&hellip;]<\/p>\n","protected":false},"featured_media":474,"template":"","categories":[91,92,30,93],"class_list":["post-2708","project","type-project","status-publish","has-post-thumbnail","hentry","category-brand-identity","category-change-management-communication","category-marketing","category-sustainability-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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