<\/p>\n<\/div>\n\n
<\/p>\n<\/div>\n\n
Starting point<\/h3>\n<\/div>\n\n\n<\/p>\n<\/div>\n\n
\nKek\u00e4le is a Finnish clothing store of 200 employees, with over 2 million customer encounters a year in 13 stores and a webstore. <\/p>\n<\/div>\n\n
\nThe main idea of Kek\u00e4le\u2019s operations has for years been \u201cPid\u00e4 enemm\u00e4n\u201d (like more and wear more) \u2013 yourself and your clothes. The goal is for customers to only buy their favourite clothes to minimize the need of buying. <\/p>\n<\/div>\n\n
\nIn 2022, Kek\u00e4le started a determined sustainability work. Fabrik\u2019s strategic partner Rainbow Collection was selected as Kek\u00e4le\u2019s consult and adviser. When Kek\u00e4le\u2019s first sustainability strategy was finished for years 2023-2025 and they made the decision to apply for international B Corp certification, it was time to start the sustainability journey from the view of communicating, reporting and commiting.<\/p><\/p>\n<\/div>\n\n\n
<\/div>\n\n\n\n![\"\"](\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/10\/Kekale_tyonaytekuvat2-min-1024x1024.png\")
<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\nSolutions<\/h3>\n<\/div>\n\n\n<\/p>\n<\/div>\n\n
\nConcept of sustainability communication. <\/strong>As the work launched, we defined a new level on communications, as the earlier visual policies and messages were designed to serve a different purpose. Together we figured, with which kind of tone and catalogue could Kek\u00e4le promote its sustainability work inspiringly, transparently and credibly in their sustainability report, stores and other channels.<\/p><\/p>\n<\/div>\n\n\nThe concept \u201cPit\u00e4misen puolesta\u201d (in favour of keeping\/liking) continues the \u201cOsta v\u00e4hemm\u00e4n, pid\u00e4 enemm\u00e4n\u201d (Buy less, wear and like more) thought especially from the view of boosting a customer\u2019s self-esteem: for Kek\u00e4le, clothes are not only temporary fashion vanity, but an essential part of how great it feels to be yourself. <\/p>\n<\/div>\n\n
\n<\/p>\n<\/div>\n\n
\nSustainability report. <\/strong>The report was based on a freshly done sustainability strategy. It was to be built by the standards but with inspiration, courage and a big heart. A strategy was made concrete by doing interviews and the new concept was used to bring clarity among with infographics and photographs.\u00a0 Get to know more ><\/p><\/p>\n<\/div>\n\n\n<\/div>\n\n\n\n\n “IF OUR FIELD WANTS TO BE SUSTAINABLE, WE HAVE TO SELL LESS CLOTHES. IT IS TIME FOR CONSUMPTION TO CHANGE \u2013 OUR BUSINESS IS READY FOR THIS.\n“<\/p>
\n JOONAS KEK\u00c4LE, CEO<\/span> <\/h5>\n <\/div>\n<\/div>\n\n\n<\/p>\n<\/div>\n\n
\n<\/p>\n<\/div>\n\n\n
<\/div>\n\n\n\n![\"\"](\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/10\/Kekale_tyonaytekuvat3-min-1024x1024.png\")
<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\nLearn more<\/h3>\n<\/div>\n\n\nCulture Handbook.<\/strong> Staff and their well-being was highlighted in Kek\u00e4le\u2019s materiality assessment. Kek\u00e4le is a family business and the staff is the heart of their success: \u201cWe want our staff to grow, glow and experience their job as a meaningful thing to do.\u201d<\/p><\/p>\n<\/div>\n\n\nUsing the new concept, a new Culture Handbook was built from the view of leading a business culture and developing employer image. Staff experience surveys, theming and folding were done. The Culture Handbook will be in a constant development from now on.<\/p><\/p>\n<\/div>\n\n
\n<\/p>\n<\/div>\n\n
\n<\/p>
\n
B Corp certification.<\/strong> Whilst making the sustainability strategy Kek\u00e4le decided to apply for the international B Corporation certificate. It is a respected and a hard work demanding recognition, which requires a holistic sustainability of the operations and a verifiable positive impact. The certificate is due to be received by the end of 2023 which allows Kek\u00e4le to make its sustainability transparent and receive internationally credible standards for its operations. We helped with the certificate questions, designing, collecting documents and clarifying the meaning of the application.<\/p><\/p>\n<\/div>\n\n\n\u201cIn the report publishing a year from now we are able to tell a lot more about our work. With our work, we hope to encourage other businesses to seize the sustainability theme. <\/p>\n<\/div>\n\n\n
<\/div>\n\n\n\n![\"\"](\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/10\/Kekale_tyonaytekuvat4-min-1024x1024.png\")
<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\nResults<\/h3>\n<\/div>\n\n\n<\/p>\n<\/div>\n\n
\nThrough their actions Kek\u00e4le has taken brave steps towards a more sustainable business, in which Kek\u00e4le\u2019s role changes from an individual seller to an accountable clothing companion and a trendsetter. At the same time, Kek\u00e4le\u2019s brand has started to grow towards a direction which consumers and stakeholders expect from the achievers of the future.<\/p>\n<\/div>\n\n\n
<\/div>\n\n\n\nInterested in making sustainability a credible part of your business? <\/h4>\n<\/div>\n\n\n<\/div>\n\n\n \n \n \n Check all our products<\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n\n \n
\n \n \n \n ![\"\"](\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/09\/Jonna2024-e1727349433333.jpg\"\/)
<\/div>\n <\/div>\n \n \n Did you find it interesting?<\/h3>\n
Leave a contact request or contact us directly!<\/p>\n \n
\n \n Jonna Ekroos<\/p>\n
Chief growth officer, B Leader, Partner<\/p>\n
\n 0505978183<\/a>\n jonna@fabrik.fi<\/a>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n
\n <\/div>\n<\/div><\/div>\n\n\n<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
Starting point Kek\u00e4le is a Finnish clothing store of 200 employees, with over 2 million […]<\/p>\n","protected":false},"featured_media":3115,"template":"","categories":[85,84],"class_list":["post-3555","project","type-project","status-publish","has-post-thumbnail","hentry","category-concept-of-sustainability-communication","category-sustainability-report"],"acf":[],"yoast_head":"\n
Kek\u00e4le Pit\u00e4misen puolesta - Fabrik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrik.fi\/en\/kekale-pitamisen-puolesta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kek\u00e4le Pit\u00e4misen puolesta - Fabrik\" \/>\n<meta property=\"og:description\" content=\"Starting point Kek\u00e4le is a Finnish clothing store of 200 employees, with over 2 million […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabrik.fi\/en\/kekale-pitamisen-puolesta\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabrik\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T12:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/10\/Kekale_tyonaytekuvat-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/kekale-pitamisen-puolesta\\\/\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/kekale-pitamisen-puolesta\\\/\",\"name\":\"Kek\u00e4le Pit\u00e4misen puolesta - 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<\/p>\n<\/div>\n\n
Kek\u00e4le is a Finnish clothing store of 200 employees, with over 2 million customer encounters a year in 13 stores and a webstore. <\/p>\n<\/div>\n\n
The main idea of Kek\u00e4le\u2019s operations has for years been \u201cPid\u00e4 enemm\u00e4n\u201d (like more and wear more) \u2013 yourself and your clothes. The goal is for customers to only buy their favourite clothes to minimize the need of buying. <\/p>\n<\/div>\n\n
In 2022, Kek\u00e4le started a determined sustainability work. Fabrik\u2019s strategic partner Rainbow Collection was selected as Kek\u00e4le\u2019s consult and adviser. When Kek\u00e4le\u2019s first sustainability strategy was finished for years 2023-2025 and they made the decision to apply for international B Corp certification, it was time to start the sustainability journey from the view of communicating, reporting and commiting.<\/p><\/p>\n<\/div>\n\n\n
<\/figure>\n<\/div>\n\n\nSolutions<\/h3>\n<\/div>\n\n\n<\/p>\n<\/div>\n\n
\nConcept of sustainability communication. <\/strong>As the work launched, we defined a new level on communications, as the earlier visual policies and messages were designed to serve a different purpose. Together we figured, with which kind of tone and catalogue could Kek\u00e4le promote its sustainability work inspiringly, transparently and credibly in their sustainability report, stores and other channels.<\/p><\/p>\n<\/div>\n\n\nThe concept \u201cPit\u00e4misen puolesta\u201d (in favour of keeping\/liking) continues the \u201cOsta v\u00e4hemm\u00e4n, pid\u00e4 enemm\u00e4n\u201d (Buy less, wear and like more) thought especially from the view of boosting a customer\u2019s self-esteem: for Kek\u00e4le, clothes are not only temporary fashion vanity, but an essential part of how great it feels to be yourself. <\/p>\n<\/div>\n\n
\n<\/p>\n<\/div>\n\n
\nSustainability report. <\/strong>The report was based on a freshly done sustainability strategy. It was to be built by the standards but with inspiration, courage and a big heart. A strategy was made concrete by doing interviews and the new concept was used to bring clarity among with infographics and photographs.\u00a0 Get to know more ><\/p><\/p>\n<\/div>\n\n\n<\/div>\n\n\n\n\n “IF OUR FIELD WANTS TO BE SUSTAINABLE, WE HAVE TO SELL LESS CLOTHES. IT IS TIME FOR CONSUMPTION TO CHANGE \u2013 OUR BUSINESS IS READY FOR THIS.\n“<\/p>
\n JOONAS KEK\u00c4LE, CEO<\/span> <\/h5>\n <\/div>\n<\/div>\n\n\n<\/p>\n<\/div>\n\n
\n<\/p>\n<\/div>\n\n\n
<\/div>\n\n\n\n<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\nLearn more<\/h3>\n<\/div>\n\n\nCulture Handbook.<\/strong> Staff and their well-being was highlighted in Kek\u00e4le\u2019s materiality assessment. Kek\u00e4le is a family business and the staff is the heart of their success: \u201cWe want our staff to grow, glow and experience their job as a meaningful thing to do.\u201d<\/p><\/p>\n<\/div>\n\n\nUsing the new concept, a new Culture Handbook was built from the view of leading a business culture and developing employer image. Staff experience surveys, theming and folding were done. The Culture Handbook will be in a constant development from now on.<\/p><\/p>\n<\/div>\n\n
\n<\/p>\n<\/div>\n\n
\n<\/p>
\n
B Corp certification.<\/strong> Whilst making the sustainability strategy Kek\u00e4le decided to apply for the international B Corporation certificate. It is a respected and a hard work demanding recognition, which requires a holistic sustainability of the operations and a verifiable positive impact. The certificate is due to be received by the end of 2023 which allows Kek\u00e4le to make its sustainability transparent and receive internationally credible standards for its operations. We helped with the certificate questions, designing, collecting documents and clarifying the meaning of the application.<\/p><\/p>\n<\/div>\n\n\n\u201cIn the report publishing a year from now we are able to tell a lot more about our work. With our work, we hope to encourage other businesses to seize the sustainability theme. <\/p>\n<\/div>\n\n\n
<\/div>\n\n\n\n<\/figure>\n<\/div>\n\n\n<\/div>\n\n\n\nResults<\/h3>\n<\/div>\n\n\n<\/p>\n<\/div>\n\n
\nThrough their actions Kek\u00e4le has taken brave steps towards a more sustainable business, in which Kek\u00e4le\u2019s role changes from an individual seller to an accountable clothing companion and a trendsetter. At the same time, Kek\u00e4le\u2019s brand has started to grow towards a direction which consumers and stakeholders expect from the achievers of the future.<\/p>\n<\/div>\n\n\n
<\/div>\n\n\n\nInterested in making sustainability a credible part of your business? <\/h4>\n<\/div>\n\n\n<\/div>\n\n\n \n \n \n Check all our products<\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n\n \n
\n \n \n \n <\/div>\n <\/div>\n \n \n Did you find it interesting?<\/h3>\n
Leave a contact request or contact us directly!<\/p>\n \n
\n \n Jonna Ekroos<\/p>\n
Chief growth officer, B Leader, Partner<\/p>\n
\n 0505978183<\/a>\n jonna@fabrik.fi<\/a>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n
\n <\/div>\n<\/div><\/div>\n\n\n<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
Starting point Kek\u00e4le is a Finnish clothing store of 200 employees, with over 2 million […]<\/p>\n","protected":false},"featured_media":3115,"template":"","categories":[85,84],"class_list":["post-3555","project","type-project","status-publish","has-post-thumbnail","hentry","category-concept-of-sustainability-communication","category-sustainability-report"],"acf":[],"yoast_head":"\n
Kek\u00e4le Pit\u00e4misen puolesta - Fabrik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrik.fi\/en\/kekale-pitamisen-puolesta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kek\u00e4le Pit\u00e4misen puolesta - Fabrik\" \/>\n<meta property=\"og:description\" content=\"Starting point Kek\u00e4le is a Finnish clothing store of 200 employees, with over 2 million […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fabrik.fi\/en\/kekale-pitamisen-puolesta\/\" \/>\n<meta property=\"og:site_name\" content=\"Fabrik\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T12:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2023\/10\/Kekale_tyonaytekuvat-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/kekale-pitamisen-puolesta\\\/\",\"url\":\"https:\\\/\\\/fabrik.fi\\\/en\\\/kekale-pitamisen-puolesta\\\/\",\"name\":\"Kek\u00e4le Pit\u00e4misen puolesta - 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Concept of sustainability communication. <\/strong>As the work launched, we defined a new level on communications, as the earlier visual policies and messages were designed to serve a different purpose. Together we figured, with which kind of tone and catalogue could Kek\u00e4le promote its sustainability work inspiringly, transparently and credibly in their sustainability report, stores and other channels.<\/p><\/p>\n<\/div>\n\n The concept \u201cPit\u00e4misen puolesta\u201d (in favour of keeping\/liking) continues the \u201cOsta v\u00e4hemm\u00e4n, pid\u00e4 enemm\u00e4n\u201d (Buy less, wear and like more) thought especially from the view of boosting a customer\u2019s self-esteem: for Kek\u00e4le, clothes are not only temporary fashion vanity, but an essential part of how great it feels to be yourself. <\/p>\n<\/div>\n\n <\/p>\n<\/div>\n\n Sustainability report. <\/strong>The report was based on a freshly done sustainability strategy. It was to be built by the standards but with inspiration, courage and a big heart. A strategy was made concrete by doing interviews and the new concept was used to bring clarity among with infographics and photographs.\u00a0 Get to know more ><\/p><\/p>\n<\/div>\n\n\n “IF OUR FIELD WANTS TO BE SUSTAINABLE, WE HAVE TO SELL LESS CLOTHES. IT IS TIME FOR CONSUMPTION TO CHANGE \u2013 OUR BUSINESS IS READY FOR THIS.\n“<\/p> <\/p>\n<\/div>\n\n <\/p>\n<\/div>\n\n\n Culture Handbook.<\/strong> Staff and their well-being was highlighted in Kek\u00e4le\u2019s materiality assessment. Kek\u00e4le is a family business and the staff is the heart of their success: \u201cWe want our staff to grow, glow and experience their job as a meaningful thing to do.\u201d<\/p><\/p>\n<\/div>\n\n Using the new concept, a new Culture Handbook was built from the view of leading a business culture and developing employer image. Staff experience surveys, theming and folding were done. The Culture Handbook will be in a constant development from now on.<\/p><\/p>\n<\/div>\n\n <\/p>\n<\/div>\n\n <\/p>
\n B Corp certification.<\/strong> Whilst making the sustainability strategy Kek\u00e4le decided to apply for the international B Corporation certificate. It is a respected and a hard work demanding recognition, which requires a holistic sustainability of the operations and a verifiable positive impact. The certificate is due to be received by the end of 2023 which allows Kek\u00e4le to make its sustainability transparent and receive internationally credible standards for its operations. We helped with the certificate questions, designing, collecting documents and clarifying the meaning of the application.<\/p><\/p>\n<\/div>\n\n \u201cIn the report publishing a year from now we are able to tell a lot more about our work. With our work, we hope to encourage other businesses to seize the sustainability theme. <\/p>\n<\/div>\n\n\n <\/p>\n<\/div>\n\n Through their actions Kek\u00e4le has taken brave steps towards a more sustainable business, in which Kek\u00e4le\u2019s role changes from an individual seller to an accountable clothing companion and a trendsetter. At the same time, Kek\u00e4le\u2019s brand has started to grow towards a direction which consumers and stakeholders expect from the achievers of the future.<\/p>\n<\/div>\n\n\n Leave a contact request or contact us directly!<\/p>\n \n Jonna Ekroos<\/p>\n Chief growth officer, B Leader, Partner<\/p>\n <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":" Starting point Kek\u00e4le is a Finnish clothing store of 200 employees, with over 2 million […]<\/p>\n","protected":false},"featured_media":3115,"template":"","categories":[85,84],"class_list":["post-3555","project","type-project","status-publish","has-post-thumbnail","hentry","category-concept-of-sustainability-communication","category-sustainability-report"],"acf":[],"yoast_head":"\n\n JOONAS KEK\u00c4LE, CEO<\/span> <\/h5>\n <\/div>\n<\/div>\n\n
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Interested in making sustainability a credible part of your business? <\/h4>\n<\/div>\n\n\n
\n <\/div>\n <\/div>\n Did you find it interesting?<\/h3>\n
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