{"id":3556,"date":"2023-08-29T11:06:17","date_gmt":"2023-08-29T08:06:17","guid":{"rendered":"https:\/\/fabrik.fi\/vr-grouppaarautatieasemaeliel-150\/"},"modified":"2023-12-15T10:06:42","modified_gmt":"2023-12-15T08:06:42","slug":"vr-grouppaarautatieasemaeliel-150","status":"publish","type":"project","link":"https:\/\/fabrik.fi\/en\/vr-grouppaarautatieasemaeliel-150\/","title":{"rendered":"VR Group
P\u00e4\u00e4rautatieasema
Eliel 150"},"content":{"rendered":"
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Starting point<\/h4>\n<\/div>\n\n
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The 150th<\/sup> birthday of the architect of Finland\u2019s Central railway station, Eliel Saarinen, was in the 20th<\/sup> of august 2023. This special moment was to be honored in a special way with the citizens. But how?<\/strong><\/p><\/p>\n<\/div>\n\n\n

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Solution<\/h4>\n<\/div>\n\n
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The Central railway station is a landmark every Finn knows and up in its tower are located the most viewed bells in Finland. Throughout its existence it has only lacked one function: its bells have never been rung. Now if ever was the time to celebrate Saarinen\u2019s birthday and give the bells a sound. <\/p>\n<\/div>\n\n

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This mission was given to Artlab Studio\u2019s melodic genius, Tuomas Skopa. For inspiration the names Sibelius and Merikanto were mentioned \u2013 the same people Saarinen listened to while he was designing. <\/p>\n<\/div>\n\n

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The ringing of the bells was broadcasted live by MTV, Yle, Iltasanomat, Iltalehti and Helsingin Sanomat amongst others<\/figcaption><\/figure>\n<\/div>\n\n\n
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“THIS UNFORGETTABLE EVENT EXCEEDED ALL OUR EXPECTATIONS. DOING SOMETHING ROUSING WE CREATED A HISTORICAL PHENOMENON WORTHY OF THE STATION AND A NATIONAL VISIBILITY. NEITHER OF THESE THINGS YOU CAN BUY.\n“<\/p>

\n Jani J\u00e4\u00e4skel\u00e4inen, <\/span>VR Group <\/h5>\n <\/div>\n<\/div>\n\n\n
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Results<\/h4>\n<\/div>\n\n
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A straightforward planning and production brought an audience of a million. The ringing of the station\u2019s bells appeared in national news broadcasts and countless articles \u2013 not to forget social media content and coffee table conversations. These signs proved that we succeeded in our target to cross the news threshold by doing something extraordinary. <\/p>\n<\/div>\n\n

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The event was noted week earlier for example in Iltalehti, Iltasanomat, Helsingin Sanomat, Yle and MTV. At the zero hour, the event was watched by \u2013 in addition to thousands of people \u2013 several cameras from the earlier mentioned companies: they captured the moment live on air. In the interviews the celebration was to be linked to the future strategy of the station. Additionally, we raised awareness of developing the future of the beating heart of Helsinki\u2019s architectural gem. <\/p>\n<\/div>\n\n\n

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MEDIAHITS IN ONLINE MEDIAS, WEBSITES AND ONLINE MAGAZINES<\/span><\/div><\/h5><\/div>\n 82<\/span>\n
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PEOPLE WITNESSING THE EVENT ON THE SPOT<\/span><\/div><\/h5><\/div>\n 1 000<\/span>\n
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MONEY SPENT ON MEDIA<\/span><\/div><\/h5><\/div>\n 0 \u20ac<\/span>\n
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