{"id":3558,"date":"2023-05-11T10:39:26","date_gmt":"2023-05-11T07:39:26","guid":{"rendered":"https:\/\/fabrik.fi\/abloysustainable-future-built-on-trust\/"},"modified":"2026-07-02T14:31:13","modified_gmt":"2026-07-02T11:31:13","slug":"abloy2","status":"publish","type":"project","link":"https:\/\/fabrik.fi\/en\/abloy2\/","title":{"rendered":"Abloy: A Sustainable Future, Built on Trust"},"content":{"rendered":"
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We developed a corporate responsibility concept for Abloy that highlights the company\u2019s long-term efforts in the areas of social and environmental responsibility. The new communication strategy and visual identity emphasize Abloy\u2019s commitment to sustainable development and reinforce its position as a pioneer in the security industry. <\/em><\/p>\n<\/div><\/div><\/div>\n

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Starting Point<\/h2>\n<\/div>
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It\u2019s no exaggeration to say that the ABLOY brand is part of Finnish identity. Just about everyone from Hanko to Nuorgam has an ABLOY key in their pocket in one form or another. This has been the case for several generations now. Schoolchildren in the 1980s and 1990s, wearing the traditional ABLOY Classic on a lanyard, even coined a new word in the Finnish language: \u201ckey kids.\u201d ABLOY\u2019s established position has been further strengthened by its ability to innovate and remain at the forefront as a developer of digital solutions that enhance ease of use and manageability. It is therefore only natural that ABLOY consistently ranks among Finland\u2019s most respected brands year after year\u2014specifically, in second place in 2022. <\/p>\n<\/div>

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Known as a leader in safety and locking systems, the company has also been a pioneer in many ways in the areas of social and environmental responsibility. For decades, the company has carried out successful work to promote workplace safety and employee well-being, as evidenced, for example, Abloy\u2019s Ik\u00e4mestari program, which focuses on work-life balance and job satisfaction and has been cited as a model example on many occasions. A major development project to obtain ISO 14001 environmental certification was launched at the company a quarter of a century ago, in 1997. The Joensuu plant has been landfill-free since 2017, the district heating it uses is carbon-neutral, and 100% of its electricity has come from renewable energy sources since 2013. As part of the ASSA ABLOY Group, the company has also systematically worked to make its supply chain management and reporting more sustainable. <\/p>\n<\/div>

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However, the commendable work done by many different parties came as a surprise. Abloy\u2019s sustainability efforts needed a core concept that would clarify the big picture and tie everything together, as well as a strong connection to the ABLOY brand. In other words, a clear narrative explaining what sustainability means to Abloy, its customers, and its stakeholders, and messages\u2014presented in an easy-to-understand format\u2014about the brand-new carbon roadmap and carbon footprint calculations. <\/p>\n<\/div>\n

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