{"id":3677,"date":"2024-01-10T09:38:19","date_gmt":"2024-01-10T07:38:19","guid":{"rendered":"https:\/\/fabrik.fi\/?post_type=project&#038;p=3677"},"modified":"2024-09-11T10:28:29","modified_gmt":"2024-09-11T07:28:29","slug":"vuoden-huiput-2023","status":"publish","type":"project","link":"https:\/\/fabrik.fi\/en\/vuoden-huiput-2023\/","title":{"rendered":"Vuoden Huiput 2023"},"content":{"rendered":"<div class=\"block-container boxed container\">\n<p><\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p><\/p>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">Starting point<\/h4>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>Vuoden Huiput is undoubtedly the most important creative design competition in Finland. That&#8217;s why we at Fabrik were very excited when we were asked to design the visual identity for the 2023 edition. Only a few people get such an honour in their careers.<\/p>\n<\/div>\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<figure class=\"wp-block-video\"><video height=\"546\" style=\"aspect-ratio: 960 \/ 546;\" width=\"960\" controls loop src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/FWeb_Huiput_546p_hyvalaatu.mp4\"><\/video><\/figure>\n<\/div>\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">Solution<\/h4>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>From the start, it was clear to us that the new identity had to make a statement and create impact in order to contribute to positive developments in the world. Diversity is the driving force of our world. Instead of isolating, we wanted to create an identity that would connect different worlds \u2013 an identity that manifests diversity as an inexhaustible source of creativity. We came up with the idea of multiple hands that, when aligned, form the iconic pyramid of the Vuoden Huiput, and at the same time reflect inclusivity and equality. The resulting identity is both recognisable and replicable in dozens of different combinations.<\/p>\n<\/div>\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Hyuiput_kirjat-1024x684.jpg\" alt=\"\" class=\"wp-image-3710\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Hyuiput_kirjat-1024x684.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Hyuiput_kirjat-300x200.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Hyuiput_kirjat-768x513.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Hyuiput_kirjat-1536x1025.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Hyuiput_kirjat-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<div id=\"content-highlight-block_3576a4d308f10327b0b5255313586718\" class=\"content-highlight-block my-5\">\n    <p class=\"h3 mb-5\">&#8220;&#8220;WE IMMEDIATELY LIKED FABRIK&#8217;S IDEA OF USING DIVERSITY AS A STARTING POINT FOR IDENTITY DESIGN. COMBINING DIFFERENT WORLDS WAS AN INSIGHTFUL WAY OF DEALING WITH THE SUBJECT IN A FRESH WAY, THROUGH A NEW IMAGERY. &#8221; \n&#8220;<\/p>        <h5>\n            <span class=\"content-highlight-name\">KATRI SORAM\u00c4KI, EXECUTIVE DIRECTOR, GRAFIA, <\/span>KATRI SORAM\u00c4KI, EXECUTIVE DIRECTOR, GRAFIA        <\/h5>\n    <\/div>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<figure class=\"wp-block-image alignwide size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_postersi-1024x1024.jpg\" alt=\"\" class=\"wp-image-3704\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_postersi-1024x1024.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_postersi-300x300.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_postersi-150x150.jpg 150w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_postersi-768x768.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_postersi-1536x1536.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_postersi.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"block-container boxed container\">\n<div id=\"content-highlight-block_8f1c738720ed53562b6f7627c72d9ccb\" class=\"content-highlight-block my-5\">\n    <p class=\"h3 mb-5\">&#8220;&#8220;SUSTAINABILITY IS AT THE HEART OF FABRIK&#8217;S OPERATIONS, WHICH IS ANOTHER REASON WHY THEY WERE A NATURAL PARTNER FOR GRAFIA.&#8221;\n&#8220;<\/p>        <h5>\n            <span class=\"content-highlight-name\">KATRI SORAM\u00c4KI, EXECUTIVE DIRECTOR, GRAFIA, <\/span>KATRI SORAM\u00c4KI, EXECUTIVE DIRECTOR, GRAFIA        <\/h5>\n    <\/div>\n<\/div><\/blockquote>\n<\/div>\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">Results<\/h4>\n<\/div>\n\n<div class=\"block-container boxed container\">\n<p>The look and feel of this year&#8217;s identity focusing on diversity has already garnered praise. Our collaboration with Grafia on the project continues and during the first months of 2024, the look will be rolled out in dozens of different formats, including pre-marketing, yearbook, anniversary gala and exhibitions.<\/p>\n<\/div>\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-container boxed container\">\n<div id=\"cta-block_9a4836c15e69abf0e0eb7d1e0d49c1c5\" class=\"cta-block\">\n    <div class=\"cta-contact-persons  pt-5 pt-lg-0\">\n        <hr class=\"w-100 ml-0 pt-3\">\n            <div class=\"row\">\n                                    <div class=\"col-md-6\">\n                        <div class=\"staff-list-image mb-3\">\n                        <img decoding=\"async\" class=\"staff-list-custom-image\" alt=\"\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/04\/Ville_web-3.jpg\"\/>                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-6 d-flex align-items-center\">\n                        <div class=\"staff-list-item my-3\">\n                            <h3 class=\"cta-title h4\">Did you find it interesting?<\/h3>\n                                                            <p class=\"cta-description\">Leave a contact request or contact us directly!<\/p>\n                            \n                            <hr class=\"w-50 ml-0 pt-3\">\n                            \n                            <p class=\"staff-list-name h5 pb-1\">Ville Timonen<\/p>\n                            <p class=\"staff-list-title h5 mb-3\">Creative Director, Partner<\/p>\n                            <div class=\"staff-link-wrapper\">\n                                <a href=\"tel:0504120368\" class=\"staff-list-phone h5 mb-0 d-block pb-1\">0504120368<\/a>\n                                <a href=\"mailto:ville@fabrik.fi\" class=\"staff-list-email h5 mb-0 d-block pb-1\">ville@fabrik.fi<\/a>\n                            <\/div>\n                            <!-- <div class=\"staff-list-some font-size-24\">\n                                <a href=\"https:\/\/api.whatsapp.com\/send?phone=358504120368\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-whatsapp\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/in\/ville-timonen-2687b7122\/\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-linkedin\"><\/i><\/a>                            <\/div> -->\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <hr class=\"w-100 ml-0 pt-3\">\n    <\/div>\n<\/div><\/div>\n\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">Interested in making sustainability a credible part of your business? <\/h4>\n<\/div>\n\n<div class=\"block-container boxed container\">    <div id=\"button-group-block_b49397f6e2d10e8e8b060b1c50464e94\" class=\"button-group-block\">\n        <div class=\"button-group-wrapper d-flex flex-wrap\">\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-secondary btn-small button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/products\/\">Check all our products<\/a>                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"block-container fullwidth\">\n<figure class=\"wp-block-image alignfull size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_pyramides-1024x1024.jpg\" alt=\"\" class=\"wp-image-3680\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_pyramides-1024x1024.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_pyramides-300x300.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_pyramides-150x150.jpg 150w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_pyramides-768x768.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_pyramides-1536x1536.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2024\/01\/Huiput_pyramides-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Starting point Vuoden Huiput is undoubtedly the most important creative design competition in Finland. That&#8217;s [&hellip;]<\/p>\n","protected":false},"featured_media":3679,"template":"","categories":[91,29,37],"class_list":["post-3677","project","type-project","status-publish","has-post-thumbnail","hentry","category-brand-identity","category-marketing-and-advertising","category-visual-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vuoden Huiput 2023 - Fabrik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrik.fi\/en\/vuoden-huiput-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vuoden Huiput 2023 - Fabrik\" \/>\n<meta property=\"og:description\" content=\"Starting point Vuoden Huiput is undoubtedly the most important creative design competition in Finland. 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