{"id":5753,"date":"2025-03-14T16:11:05","date_gmt":"2025-03-14T14:11:05","guid":{"rendered":"https:\/\/fabrik.fi\/?post_type=project&p=5753"},"modified":"2026-07-03T11:03:39","modified_gmt":"2026-07-03T08:03:39","slug":"kamux-mainoskampanja-gondolihissi","status":"publish","type":"project","link":"https:\/\/fabrik.fi\/en\/kamux-mainoskampanja-gondolihissi\/","title":{"rendered":"Kamux took car sales to new heights\u2014an advertising campaign in gondola lifts"},"content":{"rendered":"\n
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Fabrik created a distinctive and eye-catching advertising campaign for Kamux that literally took the car dealership to new heights on the gondola lifts in Ruka and Yll\u00e4s. The campaign, carried out in collaboration with Mediateo, brought Kamux a great deal of visibility and stood out for its innovative approach. <\/em><\/p>\n<\/div><\/div><\/div>\n

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A Unique Car-Shopping Experience in Gondola Lifts<\/h2>\n<\/div>
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What do you get when you combine the country\u2019s most convenient and seamless car dealership with the most fun way to spend your free time on a slope\u2014namely, downhill skiing? Of course, the world\u2019s fastest car dealership<\/strong>, which Kamux launched at the Ruka and Yll\u00e4s gondola lifts in collaboration with Mediateo. Fabrik was responsible for the campaign\u2019s concept, visual identity, marketing, and communications execution. <\/p>\n<\/div>

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The three gondola cabins were given Kamux\u2019s distinctive green look, and the campaign\u2019s clear message told skiers that buying a car is quick and easy\u2014even during a gondola ride\u2014through Kamux\u2019s website. This eye-catching campaign boosted Kamux\u2019s visibility and encouraged customers to explore the company\u2019s online selection of cars. <\/p>\n<\/div>\n

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Kamux is prominently displayed on the slopes of ski resorts<\/h2>\n<\/div>
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The advertising campaign gained visibility on the slopes of ski resorts and on Mediateo\u2019s digital screens throughout Finland, and Kamux was prominently featured\u2014in a way that fit the theme\u2014at other ski resorts as well. The campaign effectively reached thousands of potential customers right where they naturally spent their time and actively encouraged them to explore Kamux\u2019s offerings on its website. <\/p>\n<\/div>

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Thanks to the campaign, Kamux\u2019s brand awareness grew significantly, which was also clearly reflected in the number of inquiries and the interest in the company\u2019s services. Even though no car purchases were made during the lift ride, skiers were reminded of the opportunities available at the end of the day with the message:\u201cGet an \u2018autoski\u2019 for your apr\u00e8s-ski!\u201d<\/strong> <\/p>\n<\/div>\n

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Would you like to bring your own creative marketing concept to life?<\/h4>\n<\/div>\n
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