{"id":6290,"date":"2025-08-21T09:51:54","date_gmt":"2025-08-21T06:51:54","guid":{"rendered":"https:\/\/fabrik.fi\/?post_type=project&p=6290"},"modified":"2026-07-03T10:22:24","modified_gmt":"2026-07-03T07:22:24","slug":"kekale-kuinka-paljon-on-tarpeeksi","status":"publish","type":"project","link":"https:\/\/fabrik.fi\/en\/kekale-kuinka-paljon-on-tarpeeksi\/","title":{"rendered":"Kek\u00e4le \u2013 How Much Is Enough?"},"content":{"rendered":"
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Kek\u00e4le asked, \u201cHow much is enough?\u201d\u2014and answered, \u201cLess, when you love what you have.\u201d <\/p>\n<\/div>

The clothing retail chain Kek\u00e4le encourages people to buy less and to keep\u2014and wear for longer\u2014the clothes they truly love. This responsible ethos, which opposes fast fashion, also formed the basis of a campaign that asked, \u201cHow much is enough?\u201d <\/p>\n<\/div><\/div>\n\n\n

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The aesthetic and emotional durability of clothing ensures a long-lasting relationship between the garment and its wearer, as well as countless shared moments. When you have clothes that you feel comfortable in, the need to shop for new clothes arises less often. One favorite piece of clothing is more valuable than ten ill-fitting impulse purchases\u2014regardless of price. <\/p>\n<\/div>\n\n

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Finns have a huge number of clothes in their closets that they never wear. Because we buy more than we need, there are kilometers upon kilometers of unused textiles. This startling fact was dramatized in the campaign through a stylish visual story that brought this excess to life and communicated Kek\u00e4le\u2019s mission to promote more sustainable fashion. <\/p>\n<\/div>\n\n\n

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The images drew on aesthetics familiar from the fashion world and showcased an endless array of absurd garments that would be impossible\u2014or at least crazy\u2014to wear. Elements of the campaign appeared in outdoor advertising, on digital channels, and on the cover of Helsingin Sanomat, among other places, and they made it clear that less is more\u2014and that at Kek\u00e4le, you\u2019ll find exactly the favorite clothes you want to wear. <\/p>\n<\/div>\n\n

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\u00c4\u00c4RI was responsible for producing the images. <\/p>\n<\/div>\n\n

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Ty\u00f6ryhm\u00e4 (\u00c4\u00c4RI):<\/strong><\/h5><\/div>
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Photographer \u2013 Johanna Rontu<\/p>\n<\/div>\n\n

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Photographer \u2013 Olli H\u00e4kkinen<\/p>\n<\/div>\n\n

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Executive Producer – Heikki Laine <\/p>\n<\/div>\n\n

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Producer \u2013 Eveliina Lamppu <\/p>\n<\/div>\n\n

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Lighting – Melvin Torrens<\/p>\n<\/div>\n\n

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1st AC \u2013 Valtteri Haverinen<\/p>\n<\/div>\n\n

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Camera Operator \u2013 Emir Al Emara<\/p>\n<\/div>\n\n

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MUAH \u2013 Neea Kuurne<\/p>\n<\/div>\n\n

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Stylist \u2013 Annika Rantala<\/p>\n<\/div>\n\n

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Catering \u2013 Lara Silvanto<\/p>\n<\/div>\n\n

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Film editing: Rickard Stolpe<\/p>\n<\/div>\n\n

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Photo retouching: Johanna Rontu & Osmo Puuper\u00e4<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n

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Do you want to make sustainability a credible part of your company’s operations? <\/h4>\n<\/div>\n\n\n
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\n View our products<\/a> <\/div>\n
\n Check out our references<\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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Get in touch!<\/h3>\n

Luodaan yhdess\u00e4 vaikuttavia tuloksia.<\/p>\n \n

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Ville Timonen<\/p>\n

Creative Director, Partner<\/p>\n

\n 0504120368<\/a>\n ville@fabrik.fi<\/a>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n
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The aesthetic and emotional durability of clothing ensures a long-lasting relationship between the garment and […]<\/p>\n","protected":false},"featured_media":6295,"template":"","categories":[91,29,95],"class_list":["post-6290","project","type-project","status-publish","has-post-thumbnail","hentry","category-brand-identity","category-marketing-and-advertising","category-sustainability-concept"],"acf":[],"yoast_head":"\nKek\u00e4le \u2013 How Much Is Enough? - Fabrik reference<\/title>\n<meta name=\"description\" content=\"Kek\u00e4le encourages people to buy less and to keep\u2014and keep for longer\u2014the clothes they truly love.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrik.fi\/en\/kekale-kuinka-paljon-on-tarpeeksi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kek\u00e4le \u2013 How Much Is Enough? 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