{"id":6351,"date":"2025-09-19T11:34:52","date_gmt":"2025-09-19T08:34:52","guid":{"rendered":"https:\/\/fabrik.fi\/?post_type=project&#038;p=6351"},"modified":"2026-07-03T10:45:10","modified_gmt":"2026-07-03T07:45:10","slug":"laatuaika-ei-ole-nayton-paikka","status":"publish","type":"project","link":"https:\/\/fabrik.fi\/en\/laatuaika-ei-ole-nayton-paikka\/","title":{"rendered":"Quality time isn&#8217;t the time to show off"},"content":{"rendered":"<div class=\"block-container boxed container\">\n<div id=\"intro-block_89cda0d028eca9e2f35456e3101859a6\" class=\"intro-block mt-5 pt-5\">\n    <div class=\"ingress\"><p>The most important things in our lives happen between people, not on screens.<\/p>\n<\/div><\/div><\/div><div class=\"block-container boxed container\">\n<p class=\"has-medium-font-size wp-block-paragraph\">According to a nationwide survey commissioned by Power, Finns are increasingly concerned about screen time among both children and adults. Many people recognize that moment when their phone slips into their hand, even when there\u2019s something more important going on around them\u2014such as family, friends, or their own downtime. One particularly alarming finding from the survey, for example<strong>,<\/strong> was that<strong> 87% of parents feel they set a bad example for their children when it comes to screen time.<\/strong>    <\/p>\n<\/div><div class=\"block-container boxed container\">\n<p class=\"wp-block-paragraph\">Power, which is also a major retailer of smart devices, wanted to spark a conversation about the use of smart devices in families. With the right technology, you can build a better everyday life\u2014but it shouldn\u2019t take away from quality time. Fun activities with the family are the best kind of time. It\u2019s important to cherish these shared moments and keep phones at a distance\u2014for both children and adults.     <\/p>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2025\/09\/Power-mainos-30sek.mp4\"><\/video><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2025\/09\/POWER_REFE_pages-to-jpg-0001-scaled.jpg\" alt=\"\" class=\"wp-image-6354\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2025\/09\/POWER_REFE_pages-to-jpg-0001-scaled.jpg 2560w, https:\/\/fabrik.fi\/wp-content\/uploads\/2025\/09\/POWER_REFE_pages-to-jpg-0001-300x169.jpg 300w, https:\/\/fabrik.fi\/wp-content\/uploads\/2025\/09\/POWER_REFE_pages-to-jpg-0001-1024x576.jpg 1024w, https:\/\/fabrik.fi\/wp-content\/uploads\/2025\/09\/POWER_REFE_pages-to-jpg-0001-768x432.jpg 768w, https:\/\/fabrik.fi\/wp-content\/uploads\/2025\/09\/POWER_REFE_pages-to-jpg-0001-1536x864.jpg 1536w, https:\/\/fabrik.fi\/wp-content\/uploads\/2025\/09\/POWER_REFE_pages-to-jpg-0001-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<p class=\"wp-block-paragraph\">We created a comprehensive campaign for Power on this important and thought-provoking topic. The goal was<strong> to encourage people to recognize moments when devices aren\u2019t needed. That way, you can give your children and loved ones your undivided attention.<\/strong> For family members or friends, spending time together away from screens can lead to new insights and spark something wonderful to do together. It\u2019s worth putting down your screen every now and then, looking up, and making eye contact.  <\/p>\n<\/div><div class=\"block-container boxed container\">\n<p class=\"wp-block-paragraph\">In addition to the multimedia advertising campaign, the initiative also included a comprehensive communications package covering the study\u2019s findings and practical tips for the meaningful use of smart devices. The campaign was launched in July 2025 and is still ongoing.   <\/p>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<h4 class=\"wp-block-heading\">Do you want to make sustainability a credible part of your company&#8217;s operations?  <\/h4>\n<\/div>\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">    <div id=\"button-group-block_4ba75628dac89b842e42bc5eb4c341cb\" class=\"button-group-block\">\n        <div class=\"button-group-wrapper d-flex flex-wrap\">\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary  button-group-item logo-link\" href=\"https:\/\/fabrik.fi\/en\/products\/\">View our products<\/a>                <\/div>\n                            <div class=\"button-wrapper mr-3 mb-3\">\n                    <a class=\"btn btn-outline-secondary  button-group-item logo-link\" href=\" \nhttps:\/\/fabrik.fi\/tyot\/\">Check out our references<\/a>                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"block-container boxed container\">\n<div id=\"cta-block_a4380bb49c37b45a1607bab283d4f119\" class=\"cta-block\">\n    <div class=\"cta-contact-persons  pt-5 pt-lg-0\">\n        <hr class=\"w-100 ml-0 pt-3\">\n            <div class=\"row\">\n                                    <div class=\"col-md-6\">\n                        <div class=\"staff-list-image mb-3\">\n                        <img decoding=\"async\" class=\"staff-list-custom-image\" alt=\"\" src=\"https:\/\/fabrik.fi\/wp-content\/uploads\/2022\/04\/Ville_web-3.jpg\"\/>                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-6 d-flex align-items-center\">\n                        <div class=\"staff-list-item my-3\">\n                            <h3 class=\"cta-title h4\">Get in touch!<\/h3>\n                                                            <p class=\"cta-description\">Luodaan yhdess\u00e4 vaikuttavia tuloksia.<\/p>\n                            \n                            <hr class=\"w-50 ml-0 pt-3\">\n                            \n                            <p class=\"staff-list-name h5 pb-1\">Ville Timonen<\/p>\n                            <p class=\"staff-list-title h5 mb-3\">Creative Director, Partner<\/p>\n                            <div class=\"staff-link-wrapper\">\n                                <a href=\"tel:0504120368\" class=\"staff-list-phone h5 mb-0 d-block pb-1\">0504120368<\/a>\n                                <a href=\"mailto:ville@fabrik.fi\" class=\"staff-list-email h5 mb-0 d-block pb-1\">ville@fabrik.fi<\/a>\n                            <\/div>\n                            <!-- <div class=\"staff-list-some font-size-24\">\n                                <a href=\"https:\/\/api.whatsapp.com\/send?phone=358504120368\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-whatsapp\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/in\/ville-timonen-2687b7122\/\" class=\"staff-list-some-item pr-2\"><i class=\"fab fa-linkedin\"><\/i><\/a>                            <\/div> -->\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <hr class=\"w-100 ml-0 pt-3\">\n    <\/div>\n<\/div><\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The most important things in our lives happen between people, not on screens.<\/p>\n","protected":false},"featured_media":6353,"template":"","categories":[140],"class_list":["post-6351","project","type-project","status-publish","has-post-thumbnail","hentry","category-yhteiskunnallinen-kampanja"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quality time isn&#039;t the time to show off - Fabrik reference<\/title>\n<meta name=\"description\" content=\"We created a comprehensive campaign for Power on this important topic. The goal was to encourage people to recognize moments when devices aren&#039;t needed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fabrik.fi\/en\/laatuaika-ei-ole-nayton-paikka\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality time isn&#039;t the time to show off - Fabrik reference\" \/>\n<meta property=\"og:description\" content=\"We created a comprehensive campaign for Power on this important topic. 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