“We have always gone the extra mile to ensure that the strategies we design, the concepts we crystallise, the campaigns and creative solutions we come up with have maximum impact. Now the goal is clear and shared by all. The sustainability crisis is challenging our entire economic system, our concept of well-being, our very existence.
We believe that business is the key to the solution. Without new business models and compelling brand stories, people cannot be persuaded to change their lifestyles or society to reform its structures. Not fast enough and not on a large enough scale. Science has already done its part, everyone knows what needs to be done. Now we need to influence people’s opinions and attitudes. Get people to think, motivate them to change, inspire them to get involved. That’s what we’ve always been best at.”
(Photo: B for good leaders summit gathered us + 1200 other leaders from 50 different countries together to Amsterdam in May 2023.)
We have deep roots in marketing and communication. And we are still very passionate with the creative stuff. Our own transformation started for many years ago with purpose-driven marketing and in some point we realized that it was not enough: we have to help our customers to really change – not only start communications about their purpose.
There is a holistic way and community for the businesses who really want to create better business for planet, people, communities and people. So here we are – we are helping other companies and organizations to respond possibility to make better business and we still can use our creative roots. For the change – we have to inspire the customers, stakeholders, workers to join in.
(Photo of the clock tower of the railway station)
It means we meet the highest verified standards of social & environmental performance, transparency & accountability.
We have two B Leaders who are trained to help others to join the movement. *Why B Corp? We promise you, this one is a good one.
(In the photo, Markus is enjoying a spring day in the wilderness of Kilpisjärvi)
Let’s face it: doing business as usual is not enough. As our biggest impact comes from our customers, we are committed to help their businesses – to empower people – to create the regenerative world.
After high-flying vision this vision is important for our people in very depth way too. In Fabrik personnel the are 9 parents, who have 13 children. After 50 years we want to say them: yes, we knew and we really did do some stuff for the better future.
(Photo taken at Copenhagen airport on the way home from B Leader training)
We have only one strategy. It includes our impact business model and our own operations. The strategy is divided into four pillars, and we are constantly developing our work through the B Corp Assessment.
Our strategy is based on three steps:
know what your impact is today
develop your actions to minimize negative impacts and maximize the positive ones
tell about your work in a transparent and inspiring way to everyone - invite people, customers and partners to join in
Every project is an opportunity for us to change things for the better, at team level or on a global scale. We always aim to the biggest possible impact.
The world is not changed by intimidation or blame, but by inspiring people to get involved. We cherish freedom, courage and playfulness.
Respectful communication and responsible attitude allow us to choose the balance instead of hustling around. Either we run the day, or the day runs us.
(Photo: Hey, we have similar clothes, Rasmus and Hanna noticed)
Fabrik is a community that offers you the opportunity to make a difference in changing the world for the better. And it doesn't come easy. There are many demands, and the continuous development is essential. This work is good for ambitious, curious, and self-initiative people.
For our people the most meaningful things are:
”Good feedback, customers' confidence in your work, small places changing the world & people's thinking, open debate on important issues.”
”Be part of this journey. I see promoting responsible business as a job I really want to do.”
”A new focus, direction, leadership, the opportunity to be the change and the example.”
”Making real progress towards your goals and gaining access to concrete tools through B Leader Training and the contacts made there”
Highlights from our staff survey December 2022
(Photo is from the filming of the brand film made by Fabrik for the Helsinki Central Railway Station)
We are divided into four teams. This gives us agility and flexibility. Here you can meet the team leaders – ask anything, they respond to the best of their ability and with a big heart.
Most of our projects follows the described process. It ensures that we do our work with purpose and with real impact. All our projects are in one place: project management software brings together CRM, project management, time tracking and invoicing.
In this link you can find all our processes. Note Access only for Fabrik employees.
We do a lot data gathering and measuring to our customers but also about our action and impact.
We conduct an employee experience survey every three months. This is how we monitor our values, balance and vibe of our people.
Output = At the end of each project we do a smaller pulse survey with our clients to see what has gone well and what we can do better in the future.
We certify the positive impact of all our work. This is done by setting a measurable target for each piece of work. We always measure and monitor the success of the target.
Each of us hav our own area of responsibility – to learn and to teach it to our people or if necessary to our customers. The themes are under sustainability and responsibility umbrella and helps us to keep up with the constantly changing world.
We only use partners with a transparent accountability track record.
We respect the principles of safe space. Here are they:
Encourage and give space for everyone
Respect for all
Remembering everyone's own limits
Doing no assumptions or generalisations about anyone's background, health, gender, sexuality
Involve if there is evidence of misbehaviour, bullying or harassment (for example in our whisteleblower channel)
We use our resources efficiently. We constantly strive to find the most efficient way to do our job. For example, if we find a way to automate a task, we do it. Our focus is on maximising our positive impact.
We use the resources of our environment efficiently. For example, when we move for work, we prefer to use our feet instead of our car couples and other small and big things. Preference at each facility to purchase from local suppliers /formal targets and goals.
Promoting diversity through our work comes here (Together with Teemu). For example (with Teemu).
All apply to all fabrik employees. Including part-time employees.
All employees at Fabrik are entitled to an E-passport. The amount of the e-passport is 125 € / 6 months (recharged in January and July) and includes exercise and wellness services
Employment Relationship bike: we have signed a contract with GoByBike. All permanent and temporary employees are now eligible to purchase an employee bike through the service. The prize will process in salary each month.
All the workers are insured with leisure time personal accident insurance.
Extensive occupational health care, available throughout Finland.
Bonus system: The bonus is margin-targeted and is payed every year January, meaning that by reducing purchases, finding additional sales and doing things efficiently, we can all contribute to success.
This culture handbook is essential when new employees starts in our business. This is a work in progress but we see the journey in several important steps:
before starting work (preboarding)
reception and first day
first week [orientation]
first month [onboarding]
end of probationary period
end of employment
We have the processes described: employer branding, compote responsibility development, sales, account management, creative design.
We are doing a work-life balance programme at the moment.
Success is not about achieving the goals but about every step into the right direction.
Ergonomics makes it easier to work. Things that we should consider every now and then:
Vary your working posture throughout the day and maintain a good working posture
Take a break from sitting by standing up at least every 30 minutes
Sit in good position: Keep your heels on the floor, lean on the backrest of the chair, keep forearms supported on chair arms or table at 90° angle
Adjust the height of the desk and chair and lighting the workstation
Your body needs a wide range of movement
Recreational exercise helps you to recover from the working day
Constant repetition of the same movement can cause pain and strain injuries
Your own fitness has an impact on how stressful you feel
In our office we have stand-up tables, stand-up cushions, gymnastics balls, etc – let’s use them intentionally
Our work is supported by a wide range of occupational health services from a private provider. Our contract also includes physiotherapeutic services. So, let’s ask for help with a low threshold
We have offices in Joensuu and Helsinki – and we love to work face to face whenever it is possible. Still, we are very open for the idea that work goes with the rest of life. Some of us might live partly in Lapland or Amsterdam.
That is why there are guidelines in our week planning. On Mondays, the workday begins at 8:15 with a joint weekly meeting that everyone attends vie teams of at the office. From Tuesday to Friday, everyone should be available from 10 a.m. to 4 p.m. All meetings will be scheduled between 8 a.m and 4 p.m. Even if someone wants to work in the evening, no commitment is required and meetings will be scheduled to end before 16.00.
The calendar is filled in proactively and distributed from the settings to all factory members for viewing. Calendars are checked out at team meetings on Fridays. Again, work is only part of our lives. The slide hours are in use (+/- 20 h).
Teleworking is not only efficient and sometimes relaxing, but also an ecological choice. But to be ecological, we have to be focused on that. For example, keep all driving to a minimum on a teleworking day – prefer walking and cycling if possible! Here are some principles to consider when teleworkin.
We use paperless virtual offices
We recycle – at home and at office
We prefer environmentally friendly products and practices
Reduce energy use and purchase energy that is produced from renewable sources if available locally
Use an energy efficient room as home office
Set the heating to 19–21°C and use a thermostat programmer to control the timing of heating
Use long life efficient bulbs or LED lamps and light dimmers on all wall, ceiling and desk mounted appliances
Use “task lighting” by lighting just the working area to a higher level and providing background lighting at a lower level for the rest of the space, to minimise the amount of electric light being used
Check energy rating before purchasing new appliances and equipment
Turn off all office electrical items at the end of each working session (lights, computers, printers)
Working tools are recycled via office, otherwise you can check more info for e-waste here: https://www.kierratys.info/saehkoelaitteet/
It is important to work only when healthy, for your own sake and so that you don't infect others. If an employee gets sick, he or she may stay home for two days with informing the supervisor. For sick leave of more than two days, there must be either a nurse's or doctor’s certificate from the third day of illness (the certificate also includes temporary sick leave due to the child’s illness from the third day) for a total of 1 + 9 days.
We are in an industry where mental wellbeing is everything. As a community, we keep an eye on everyone's wellbeing and are sensitive to any signs of exhaustion. The main responsibility for this lies with the frontline staff and their management of work and leisure. Occupational health also covers the services of a psychologist if necessary.
When using the kitchen or the meeting rooms, the guidelines are clear: clean up your mess.
Don’t leave extra stuff to the office
In a tidy environment, thoughts run faster
Used dishes in the dishwasher, start the full machine
Emptying clean dishes from the dishwasher
Full garbage bags out of the trash and put a new bag in place.
Cleaning your old food from the fridge
Taking lunch boxes back home (limited cupboard space in the kitchen)
(In the photo, Mikael and his hobby)