Part 1 – Who we are

Dear friend, you are warmly welcome to discover the Fabrik way of being, living and doing meaningful work together.

“We have always gone the extra mile to ensure that the strategies we design, the concepts we crystallise, the campaigns and creative solutions we come up with have maximum impact. Now the goal is clear and shared by all. The sustainability crisis is challenging our entire economic system, our concept of well-being, our very existence.

We believe that business is the key to the solution. Without new business models and compelling brand stories, people cannot be persuaded to change their lifestyles or society to reform its structures. Not fast enough and not on a large enough scale. Science has already done its part, everyone knows what needs to be done. Now we need to influence people’s opinions and attitudes. Get people to think, motivate them to change, inspire them to get involved. That’s what we’ve always been best at.”


Perttu CEO

(Photo: B for good leaders summit gathered us + 1200 other leaders from 50 different countries together to Amsterdam in May 2023.)

Our CEO Perttu Kouvalainen


We have deep roots in marketing and communication. And we are still very passionate with the creative stuff. Our own transformation started for many years ago with purpose-driven marketing and in some point we realized that it was not enough: we have to help our customers to really change – not only start communications about their purpose. 

When we met the B Corp movement we fell in love.

There is a holistic way and community for the businesses who really want to create better business for planet, people, communities and people. So here we are – we are helping other companies and organizations to respond possibility to make better business and we still can use our creative roots. For the change – we have to inspire the customers, stakeholders, workers to join in. 


(Photo of the clock tower of the railway station)

Proud to B-Corp-Logo-White-RGB.png

It means we meet the highest verified standards of social & environmental performance, transparency & accountability. 

We have two B Leaders who are trained to help others to join the movement. *Why B Corp? We promise you, this one is a good one.

(In the photo, Markus is enjoying a spring day in the wilderness of Kilpisjärvi)


Let’s face it: doing business as usual is not enough. As our biggest impact comes from our customers, we are committed to help their businesses – to empower people – to create the regenerative world.

After high-flying vision this vision is important for our people in very depth way too. In Fabrik personnel the are 9 parents, who have 13 children. After 50 years we want to say them: yes, we knew and we really did do some stuff for the better future. 

(Photo taken at Copenhagen airport on the way home from B Leader training)

Market Transformation

Impact Strategy

We have only one strategy. It includes our impact business model and our own operations. The strategy is divided into four pillars, and we are constantly developing our work through the B Corp Assessment.

Our strategy is based on three steps:


1. Wake up

know what your impact is today 



2. Grow up

develop your actions to minimize negative impacts and maximize the positive ones


3. Show up

tell about your work in a transparent and inspiring way to everyone - invite people, customers and partners to join in 


Environmental Programme

(coming soon)


Create a positive handprint

Every project is an opportunity for us to change things for the better, at team level or on a global scale. We always aim to the biggest possible impact.

Let’s have some fun

The world is not changed by intimidation or blame, but by inspiring people to get involved. We cherish freedom, courage and playfulness.

Increase peace of mind

Respectful communication and responsible attitude allow us to choose the balance instead of hustling around. Either we run the day, or the day runs us.


(Photo: Hey, we have similar clothes, Rasmus and Hanna noticed)

What is it like to work at Fabrik?

Fabrik is a community that offers you the opportunity to make a difference in changing the world for the better. And it doesn't come easy. There are many demands, and the continuous development is essential. This work is good for ambitious, curious, and self-initiative people.

For our people the most meaningful things are:

  • ”Good feedback, customers' confidence in your work, small places changing the world & people's thinking, open debate on important issues.”

  • ”Be part of this journey. I see promoting responsible business as a job I really want to do.”

  • ”A new focus, direction, leadership, the opportunity to be the change and the example.”

  • ”Making real progress towards your goals and gaining access to concrete tools through B Leader Training and the contacts made there”


Highlights from our staff survey December 2022

(Photo is from the filming of the brand film made by Fabrik for the Helsinki Central Railway Station)

Part 2 – HOW WE WORK

Our culture is a work in progress. We refine our culture further as we learn more.


We are divided into four teams. This gives us agility and flexibility. Here you can meet the team leaders – ask anything, they respond to the best of their ability and with a big heart.

Client and
Impact Management

Perttu, CEO  WA.png

Marketing and
 Creative Design

Ville, Lean process  WA.png

and Data

Jonna, HR  WA.png 

Video &

Samuli, financial management  WA.png

It’s Lean

Most of our projects follows the described process. It ensures that we do our work with purpose and with real impact. All our projects are in one place: project management software brings together CRM, project management, time tracking and invoicing. 

In this link you can find all our processes. Note Access only for Fabrik employees.

Data Collection

We do a lot data gathering and measuring to our customers but also about our action and impact.


We conduct an employee experience survey every three months. This is how we monitor our values, balance and vibe of our people.


Output = At the end of each project we do a smaller pulse survey with our clients to see what has gone well and what we can do better in the future.

Everyday Principles

Positive Impact

We certify the positive impact of all our work. This is done by setting a measurable target for each piece of work. We always measure and monitor the success of the target.

Our Experts

Each of us hav our own area of responsibility – to learn and to teach it to our people or if necessary to our customers. The themes are under sustainability and responsibility umbrella and helps us to keep up with the constantly changing world.

Our Partners

We only use partners with a transparent accountability track record.

Safe Space

We respect the principles of safe space. Here are they:

  • Be open-minded

  • Encourage and give space for everyone

  • Respect for all

  • Remembering everyone's own limits

  • Doing no assumptions or generalisations about anyone's background, health, gender, sexuality

  • Involve if there is evidence of misbehaviour, bullying or harassment (for example in our whisteleblower channel)

Our Own Resources

We use our resources efficiently. We constantly strive to find the most efficient way to do our job. For example, if we find a way to automate a task, we do it. Our focus is on maximising our positive impact.

World Resources

We use the resources of our environment efficiently. For example, when we move for work, we prefer to use our feet instead of our car couples and other small and big things. Preference at each facility to purchase from local suppliers /formal targets and goals.


Promoting diversity through our work comes here (Together with Teemu). For example (with Teemu).



  • All apply to all fabrik employees. Including part-time employees.

  • All employees at Fabrik are entitled to an E-passport. The amount of the e-passport is 125 € / 6 months (recharged in January and July) and includes exercise and wellness services

  • Employment Relationship bike: we have signed a contract with GoByBike. All permanent and temporary employees are now eligible to purchase an employee bike through the service. The prize will process in salary each month.

  • All the workers are insured with leisure time personal accident insurance.

  • Extensive occupational health care, available throughout Finland.

  • Bonus system: The bonus is margin-targeted and is payed every year January, meaning that by reducing purchases, finding additional sales and doing things efficiently, we can all contribute to success.


The induction process

This culture handbook is essential when new employees starts in our business. This is a work in progress but we see the journey in several important steps:



  • before recruitment

  • recruitment phase

  • before starting work (preboarding)

  • reception and first day

  • first week [orientation]

  • first month [onboarding]

  • end of probationary period

  • end of employment



Ergonomic Policies

Ergonomics makes it easier to work. Things that we should consider every now and then:

  • Vary your working posture throughout the day and maintain a good working posture

  • Take a break from sitting by standing up at least every 30 minutes

  • Sit in good position: Keep your heels on the floor, lean on the backrest of the chair, keep forearms supported on chair arms or table at 90° angle

  • Adjust the height of the desk and chair and lighting the workstation

  • Your body needs a wide range of movement

  • Recreational exercise helps you to recover from the working day

  • Constant repetition of the same movement can cause pain and strain injuries

  • Your own fitness has an impact on how stressful you feel

  • In our office we have stand-up tables, stand-up cushions, gymnastics balls, etc – let’s use them intentionally

  • Our work is supported by a wide range of occupational health services from a private provider. Our contract also includes physiotherapeutic services. So, let’s ask for help with a low threshold

Weekly Planning

We have offices in Joensuu and Helsinki – and we love to work face to face whenever it is possible. Still, we are very open for the idea that work goes with the rest of life. Some of us might live partly in Lapland or Amsterdam.

That is why there are guidelines in our week planning. On Mondays, the workday begins at 8:15 with a joint weekly meeting that everyone attends vie teams of at the office. From Tuesday to Friday, everyone should be available from 10 a.m. to 4 p.m. All meetings will be scheduled between 8 a.m and 4 p.m. Even if someone wants to work in the evening, no commitment is required and meetings will be scheduled to end before 16.00.

The calendar is filled in proactively and distributed from the settings to all factory members for viewing. Calendars are checked out at team meetings on Fridays. Again, work is only part of our lives. The slide hours are in use (+/- 20 h).

Virtual Work with Environmental Focus

Teleworking is not only efficient and sometimes relaxing, but also an ecological choice. But to be ecological, we have to be focused on that. For example, keep all driving to a minimum on a teleworking day – prefer walking and cycling if possible! Here are some principles to consider when teleworkin.

  • We use paperless virtual offices 

  • We recycle – at home and at office

  • We prefer environmentally friendly products and practices

  • Reduce energy use and purchase energy that is produced from renewable sources if available locally

  • Use an energy efficient room as home office

  • Set the heating to 19–21°C and use a thermostat programmer to control the timing of heating

  • Use long life efficient bulbs or LED lamps and light dimmers on all wall, ceiling and desk mounted appliances

  • Use “task lighting” by lighting just the working area to a higher level and providing background lighting at a lower level for the rest of the space, to minimise the amount of electric light being used

  • Check energy rating before purchasing new appliances and equipment

  • Turn off all office electrical items at the end of each working session (lights, computers, printers)

  • Working tools are recycled via office, otherwise you can check more info for e-waste here:

Ability to Work

It is important to work only when healthy, for your own sake and so that you don't infect others. If an employee gets sick, he or she may stay home for two days with informing the supervisor. For sick leave of more than two days, there must be either a nurse's or doctor’s certificate from the third day of illness (the certificate also includes temporary sick leave due to the child’s illness from the third day) for a total of 1 + 9 days.

We are in an industry where mental wellbeing is everything. As a community, we keep an eye on everyone's wellbeing and are sensitive to any signs of exhaustion. The main responsibility for this lies with the frontline staff and their management of work and leisure. Occupational health also covers the services of a psychologist if necessary.

Keep Things Tidy

When using the kitchen or the meeting rooms, the guidelines are clear: clean up your mess.


  • Don’t leave extra stuff to the office

  • In a tidy environment, thoughts run faster

  • Used dishes in the dishwasher, start the full machine

  • Emptying clean dishes from the dishwasher

  • Full garbage bags out of the trash and put a new bag in place.

  • Cleaning your old food from the fridge

  • Taking lunch boxes back home (limited cupboard space in the kitchen)

  • Always recycle


(In the photo, Mikael and his hobby)


Success is not about achieving the goals but about every step into the right direction.