Vuoden Huiput 2023

Starting point

Vuoden Huiput is undoubtedly the most important creative design competition in Finland. That’s why we at Fabrik were very excited when we were asked to design the visual identity for the 2023 edition. Only a few people get such an honour in their careers.

Solution

From the start, it was clear to us that the new identity had to make a statement and create impact in order to contribute to positive developments in the world. Diversity is the driving force of our world. Instead of isolating, we wanted to create an identity that would connect different worlds – an identity that manifests diversity as an inexhaustible source of creativity. We came up with the idea of multiple hands that, when aligned, form the iconic pyramid of the Vuoden Huiput, and at the same time reflect inclusivity and equality. The resulting identity is both recognisable and replicable in dozens of different combinations.

““WE IMMEDIATELY LIKED FABRIK’S IDEA OF USING DIVERSITY AS A STARTING POINT FOR IDENTITY DESIGN. COMBINING DIFFERENT WORLDS WAS AN INSIGHTFUL WAY OF DEALING WITH THE SUBJECT IN A FRESH WAY, THROUGH A NEW IMAGERY. ” “

KATRI SORAMÄKI, EXECUTIVE DIRECTOR, GRAFIA, KATRI SORAMÄKI, EXECUTIVE DIRECTOR, GRAFIA

““SUSTAINABILITY IS AT THE HEART OF FABRIK’S OPERATIONS, WHICH IS ANOTHER REASON WHY THEY WERE A NATURAL PARTNER FOR GRAFIA.” “
KATRI SORAMÄKI, EXECUTIVE DIRECTOR, GRAFIA, KATRI SORAMÄKI, EXECUTIVE DIRECTOR, GRAFIA

Results

The look and feel of this year’s identity focusing on diversity has already garnered praise. Our collaboration with Grafia on the project continues and during the first months of 2024, the look will be rolled out in dozens of different formats, including pre-marketing, yearbook, anniversary gala and exhibitions.