Companies strive for a positive impact is a global trend – Dutch Rainbow Collection and Finnish Fabrik launched strategic partnership to meet the demand.
Fabrik, located in Helsinki and Joensuu, has started cooperating with the Amsterdam-based impact agency Rainbow Collection.
“Our collaboration started a few year ago. We found that we has a same purpose and principles. We believe that companies can be the force for good and at the same time they can make a make more successful bussinesses, ”says Perttu Kouvalainen, CEO of Fabrik.
Founded in 1996, Fabrik has come a long way from a traditional advertising agency to a creative and strategic player that helps companies make responsibility a differentiator.
The Rainbow Collection started in 2010 with a responsibility project and has grown into a well-known Central European player in the design and implementation of corporate responsibility strategies. In recent years, the company has excelled especially as a coach for the B Corp responsibility certificate.
According to research, Dutch companies have ranked ahead of Finns in global responsibility ratings.
“From better products to better companies”
“I believe that this is due to the strong rise in cooperation and networking. For example, the B Corp community has really gone big in the Central Europe, and it has already nearly 5,000 companies registered globally. The program and tools help companies to manage the day-to-day impacts of running a business in a sustainable manner and at the same time to create a specific, positive benefit for its stakeholders,” says Dieuwertje Dame, the CEO of Rainbow Collection.
The first projects of the cooperation will start this spring. The Rainbow Collection brings with it extensive experience in designing corporate responsibility strategies, while Fabrik brings its expertise in brand management and communications.
“The goal is to create more impactful companies and brands – and at the same time raise the responsibility expertise in Nordic countries,” says Damen.
Read more:
Fabrik: Impact branding
