Kamux - Women on the Move

More than 90% of car salespeople are men. This astonishing fact sparked a desire to change the culture of the Finnish car industry. It is, after all, a bit odd that men dominate this interesting and fun industry the way they do. Many women feel they aren’t taken seriously at car dealerships. Salespeople don’t necessarily treat women as customers who have the right to expect good, courteous, and professional service. Kamux doesn’t want to be that kind of car dealership, which is why we decided to work together to do something about it.

Kamux and Fabrik are working together to make the automotive industry more diverse

We launched the industry’s first training program aimed at women, which was named “Leidit liikkeessä.” During the program, the first ten women selected were trained as car salespeople through a comprehensive program and, if they wished, were offered permanent positions at Kamux. Fabrik designed the campaign’s communications, key messages, visual identity, and promotional materials for various channels. The program generated record-breaking interest. In the first phase alone, we received as many as 167 applications.

“The interest in the program reflects the appeal of the field and the fact that there has been a need for a program like this. Many of the applicants said that they had been interested in the automotive industry for a long time, but had previously lacked the confidence and courage to pursue a career in the field. “

Pilvi Forsblom, Kamux Finland

Results

The “Women on the Move” internship program, launched by Kamux in early 2025, has attracted widespread media attention. A total of 167 applications were received for the program, which speaks not only to the program’s appeal but also to the need for change in the industry. The internship program offers women the opportunity to train for and find employment in car sales—an industry that has traditionally been heavily male-dominated.

Kamux is constantly striving to improve

Going forward, Kamux wants to offer even better service and expertise to absolutely everyone. It aims to better reflect the full spectrum of diversity not only among our customers but also within our workplaces. That is precisely why the “Women on the Move” campaign is an important part of its efforts to promote diversity.