Archives: Projects

Project Description

Suur-Savon Sähkö: Moving Toward ESRS Standards

Fabrik helped Suur-Savon Sähkö compile its extensive sustainability efforts into a clear, visual, and strategic sustainability report that makes the energy transition, regional impact, and sustainability goals understandable to various stakeholders.

Suur-Savon Sähkö reports on its corporate responsibility with the same level of ambition as large companies

Fabrik helped Suur-Savon Sähkö compile its extensive sustainability efforts into a clear, visual, and strategic sustainability report that makes the energy transition, regional impact, and sustainability goals understandable to various stakeholders.

Fabrik handled everything from reviewing the report’s data to writing the text, planning the photography, and designing the layout. The report aligns with ESRS standards, particularly in terms of structure, materiality assessment, and topic-specific content: It includes reporting principles, a description of the business model and strategy, stakeholder perspectives, sustainability management, and a materiality analysis that guides the report’s content. The report does not merely list sustainability initiatives, but rather analyzes Suur-Savon Sähkö’s impacts, risks, and opportunities.

For the report, Fabrik also designed its own brand image concept and handled the photography. The “Movement and Peace” theme combines the energy transition, technology, and purposeful action with a sense of safety, humanity, and peace of mind. In addition to the report, the images will be used across multiple channels in Suur-Savon Sähkö’s sustainability communications.

The end result was a sustainability report that follows the structure of the ESRS standards while still reflecting Suur-Savon Sähkö’s identity and being easy to read and use for communication purposes. The report helps the company communicate its sustainability efforts in a credible, proactive, and equally ambitious manner as larger companies subject to reporting requirements.

Fabrik’s Role

Fabrik was responsible for the entire process, from strategic planning to practical implementation:

  • data review
  • Planning the structure of the report
  • writing
  • Designing a brand image concept
  • photo shoot planning
  • layout
  • visual design

Get in touch!

Luodaan yhdessä vaikuttavia tuloksia.

Jonna Ekroos

Chief growth officer, B Leader, Partner

0505978183 jonna@fabrik.fi

Sako: vastuullisuuskatsaus sidosryhmille

Fabrik helped Sako turn its first public sustainability report into a clear, credible document that aligns with the brand’s values. The report highlights Sako’s sustainability efforts, which emphasize quality, safety, long-term development, employee well-being, and responsible business practices.

The collaboration began as early as 2022, when Sako began developing its sustainability management and reporting in accordance with the CSRD and ESRS frameworks. Prior to the first public report, two pilot reports were produced, which helped develop reporting capabilities, data collection, and the organization’s sustainability expertise.

Fabrik served as Sako’s partner in structuring its sustainability efforts through the publication of the report. The work included, among other things, a dual-identity analysis, stakeholder consultations, a gap analysis, the development of a sustainability vision and roadmap, action plans, a data collection model, management coaching, and the writing of the report.

Raportin ympärille suunniteltiin myös ulkoista sidosryhmäviestintää, jotta vastuullisuustyöstä voidaan kertoa uskottavasti asiakkaille, kumppaneille, henkilöstölle ja muille tärkeille kohderyhmille.

Lopputuloksena syntyi raportti, joka ei jää irralliseksi dokumentiksi, vaan tukee Sakon vastuullisuuden johtamista, päätöksentekoa ja brändin mukaista viestintää.

“Working with Fabrik has given our sustainability efforts a clearer framework and concrete milestones for continuous improvement.”
– Niina Saari, Head of Communications at Sako

Fabrik’s Role

Fabrik was responsible for the entire process, from strategic planning to practical implementation:

  • kaksoisolennaisuusanalyysi, sidosryhmäkuulemiset, kuiluanalyysi suhteessa CSRD- ja ESRS-vaatimuksiin
  • vastuullisuusvision ja painopisteiden kirkastaminen
  • tiekartan ja toimintasuunnitelman rakentaminen
  • datan keruun toimintamallin suunnittelu
  • vastuullisuuskatsauksen ja raportin kirjoittaminen
  • ulkoisen sidosryhmäviestinnän suunnittelu
  • ongoing support for structuring and developing sustainability efforts

Get in touch!

Luodaan yhdessä vaikuttavia tuloksia.

Jonna Ekroos

Chief growth officer, B Leader, Partner

0505978183 jonna@fabrik.fi

Lakka – Concrete Made an Improvement

The cornerstone of cleaner concrete construction was laid in Finland

The concrete industry is a major source of carbon dioxide emissions worldwide. It is estimated to account for about 8% of human-caused CO₂ emissions. Concrete manufacturer Lakka wanted to do better for the climate as well.

LAKKA IKI concrete products sequester carbon forever.

Carbonaide® is a pioneer whose technology allows carbon dioxide to be permanently bound into Laka’s concrete products.

Thanks to transparency and measurability, the climate impact is not left to guesswork, as the impacts of the products and the amount of carbon dioxide sequestered are known precisely. The process also strengthens the concrete’s structure, so we can significantly reduce the amount of cement in our products while maintaining at least the same level of quality.

A Do-Gooder as Tough as Concrete

The first phase of the solution involves Lakka IKI pavers and garden stones manufactured using revolutionary Carbonaide technology, in which carbon dioxide is permanently bound using this unique technology.

“The plan is for the company’s entire production to switch to the carbonation method as soon as possible “

Juho Hiltunen, CEO, Lakka

Fabrik designed the brand identity, visual style, and core messaging for LAKKA IKI concrete products.

The concept celebrated a technical breakthrough and the launch of a new, robust building product in a striking and distinctive way. The end result is clear and compelling for retailers, consumers, and the media alike.

We At Fabrik, designed:

  • Brand Identity
  • Visual identity and tone of voice
  • The Core of Communication
  • Launch Concept
  • Opportunities to raise our profile at trade shows and factory openings.

From now on, we can see hard concrete in a whole new light—as something good and beautiful.

Fabrik designed the brand identity, visual style, and core messaging for LAKKA IKI concrete products.

Do you want to make sustainability a credible part of your company’s operations?

Get in touch!

Luodaan yhdessä vaikuttavia tuloksia.

Ville Timonen

Creative Director, Partner

0504120368 ville@fabrik.fi

PKS Sähkökauppa – For People of All Kinds

Here’s how we revamped a just-the-right-size e-commerce brand.

PKS Sähkökauppa, which offers straightforward and reliable service, sells electricity to both large and small consumers—individuals and businesses alike. Over the past 80 years, this local operator has grown into a reliable and community-focused electricity provider owned by the municipalities of North Karelia, with its profits directed toward the benefit of the municipalities of Koto-Suomi.

PKS Sähkökauppa’s strategic goal is to grow from a local player into a nationwide electricity retailer, achieving 5% annual growth in the number of customer locations. To support these goals, we developed a brand strategy, brand identity, and visual identity for PKS Sähkökauppa.

Starting point: a big promise, a unique approach

The energy market is changing rapidly. The demand for clean energy, the energy transition, and digitalization are major issues that are evident in customers’ daily lives. PKS Sähkökauppa’s mission is to make this change understandable, not more complicated. We built the very core of our transformation around this idea.

A Strategy and Identity That Endures

Together with the client, we clarified the brand’s core: a vision to be the best online electronics store ever, a mission to make everyday life run smoothly, and a promise of welcoming service that actually works. The strategy boils down to the idea: “big enough to be trusted, but small enough to care about each and every customer.”

From this core idea, the brand manifesto “For All of Us, So Different Yet So Alike” was born. It’s a cozy, warm, and distinctly Finnish story about how, even though we Finns are all unique in our own way, we all use the same kind of electricity. And that’s why it’s good for an electricity retailer to be one that truly reflects who we are.

Visual identity: a bolder red

In its visual identity, PKS Sähkökauppa now features a bolder use of red. The brand color was made brighter and warmer, serving as the dominant element, complemented by reddish brown, vibrant pink, and clear pink.

To build a typographic identity, we designed a unique headline font called Oma Sans, which gives the visual identity a distinctive edge. To complement it, we selected New Spirit to bring organic warmth, Bebas Neue Pro for sharp, bold clarity, and Inter as the body font for all communications.

The graphic element—two angled corners, with the space between them resembling the flame motif in the logo—provides a strong and recognizable framework for the visual identity. The visual style, in turn, conveys positive energy and a message of joy in diversity: authentic personalities, natural situations, and a taste of real life—not a polished advertising portfolio.

A concept that stands out from the industry noise

We also designed and implemented a distinctive marketing communications concept and a multimedia campaign for the revamped brand to boost brand awareness and growth.

We put all kinds of everyday time-savers—toasters, vacuum cleaners, table lamps, and chandeliers—in the spotlight they deserve as characters. This entertaining blend of the sublime and the mundane stood out from industry conventions, where electronics are often discussed in either technical or impersonal terms. We wanted to do things differently: speak to people in a human way, with a twinkle in our eye but always professionally.

The campaign was summed up succinctly and irrefutably:
The best of the best.

Do you want to make sustainability a credible part of your company’s operations?

Get in touch!

Luodaan yhdessä vaikuttavia tuloksia.

Ville Timonen

Creative Director, Partner

0504120368 ville@fabrik.fi

Kekäle – How Much Is Enough?

Kekäle asked, “How much is enough?”—and answered, “Less, when you love what you have.”

The clothing retail chain Kekäle encourages people to buy less and to keep—and wear for longer—the clothes they truly love. This responsible ethos, which opposes fast fashion, also formed the basis of a campaign that asked, “How much is enough?”

The aesthetic and emotional durability of clothing ensures a long-lasting relationship between the garment and its wearer, as well as countless shared moments. When you have clothes that you feel comfortable in, the need to shop for new clothes arises less often. One favorite piece of clothing is more valuable than ten ill-fitting impulse purchases—regardless of price.

Finns have a huge number of clothes in their closets that they never wear. Because we buy more than we need, there are kilometers upon kilometers of unused textiles. This startling fact was dramatized in the campaign through a stylish visual story that brought this excess to life and communicated Kekäle’s mission to promote more sustainable fashion.

The images drew on aesthetics familiar from the fashion world and showcased an endless array of absurd garments that would be impossible—or at least crazy—to wear. Elements of the campaign appeared in outdoor advertising, on digital channels, and on the cover of Helsingin Sanomat, among other places, and they made it clear that less is more—and that at Kekäle, you’ll find exactly the favorite clothes you want to wear.

ÄÄRI was responsible for producing the images.

Photographer – Johanna Rontu

Photographer – Olli Häkkinen

Executive Producer – Heikki Laine

Producer – Eveliina Lamppu

Lighting – Melvin Torrens

1st AC – Valtteri Haverinen

Camera Operator – Emir Al Emara

MUAH – Neea Kuurne

Stylist – Annika Rantala

Catering – Lara Silvanto

Film editing: Rickard Stolpe

Photo retouching: Johanna Rontu & Osmo Puuperä

Do you want to make sustainability a credible part of your company’s operations?

Get in touch!

Luodaan yhdessä vaikuttavia tuloksia.

Ville Timonen

Creative Director, Partner

0504120368 ville@fabrik.fi

Quality time isn’t the time to show off

The most important things in our lives happen between people, not on screens.

According to a nationwide survey commissioned by Power, Finns are increasingly concerned about screen time among both children and adults. Many people recognize that moment when their phone slips into their hand, even when there’s something more important going on around them—such as family, friends, or their own downtime. One particularly alarming finding from the survey, for example, was that 87% of parents feel they set a bad example for their children when it comes to screen time.

Power, which is also a major retailer of smart devices, wanted to spark a conversation about the use of smart devices in families. With the right technology, you can build a better everyday life—but it shouldn’t take away from quality time. Fun activities with the family are the best kind of time. It’s important to cherish these shared moments and keep phones at a distance—for both children and adults.

We created a comprehensive campaign for Power on this important and thought-provoking topic. The goal was to encourage people to recognize moments when devices aren’t needed. That way, you can give your children and loved ones your undivided attention. For family members or friends, spending time together away from screens can lead to new insights and spark something wonderful to do together. It’s worth putting down your screen every now and then, looking up, and making eye contact.

In addition to the multimedia advertising campaign, the initiative also included a comprehensive communications package covering the study’s findings and practical tips for the meaningful use of smart devices. The campaign was launched in July 2025 and is still ongoing.

Do you want to make sustainability a credible part of your company’s operations?

Get in touch!

Luodaan yhdessä vaikuttavia tuloksia.

Ville Timonen

Creative Director, Partner

0504120368 ville@fabrik.fi

Kamux – Women on the Move

More than 90% of car salespeople are men. This astonishing fact sparked a desire to change the culture of the Finnish car industry. It is, after all, a bit odd that men dominate this interesting and fun industry the way they do. Many women feel they aren’t taken seriously at car dealerships. Salespeople don’t necessarily treat women as customers who have the right to expect good, courteous, and professional service. Kamux doesn’t want to be that kind of car dealership, which is why we decided to work together to do something about it.

Kamux and Fabrik are working together to make the automotive industry more diverse

We launched the industry’s first training program aimed at women, which was named “Leidit liikkeessä.” During the program, the first ten women selected were trained as car salespeople through a comprehensive program and, if they wished, were offered permanent positions at Kamux. Fabrik designed the campaign’s communications, key messages, visual identity, and promotional materials for various channels. The program generated record-breaking interest. In the first phase alone, we received as many as 167 applications.

“The interest in the program reflects the appeal of the field and the fact that there has been a need for a program like this. Many of the applicants said that they had been interested in the automotive industry for a long time, but had previously lacked the confidence and courage to pursue a career in the field. “

Pilvi Forsblom, Kamux Finland

Results

The “Women on the Move” internship program, launched by Kamux in early 2025, has attracted widespread media attention. A total of 167 applications were received for the program, which speaks not only to the program’s appeal but also to the need for change in the industry. The internship program offers women the opportunity to train for and find employment in car sales—an industry that has traditionally been heavily male-dominated.

Kamux is constantly striving to improve

Going forward, Kamux wants to offer even better service and expertise to absolutely everyone. It aims to better reflect the full spectrum of diversity not only among our customers but also within our workplaces. That is precisely why the “Women on the Move” campaign is an important part of its efforts to promote diversity.

Get in touch!

Luodaan yhdessä vaikuttavia tuloksia.

Ville Timonen

Creative Director, Partner

0504120368 ville@fabrik.fi

Helsinki Central railway station – Views of the National Landscape

When Eero Järnefelt’s iconic national landscape left behind an empty frame at Helsinki Central railway station, Fabrik turned it into an opportunity for social dialogue. The “Perspectives on the National Landscape” campaign inspired thousands of people to share their thoughts on what it means to be Finnish today and generated nationwide visibility without a large media budget.

An empty frame became a window into the contemporary image of Finnishness

In 1911, Eero Järnefelt painted his iconic work *Landscape from Koli*, which presents a romanticized view of the Finnish national landscape. In 2024, as Independence Day approached, this valuable classic of Finnish art was removed from Helsinki Central railway station for conservation. All that remained of the work was an empty frame—both symbolically and literally. On that same Independence Day, Finland once again saw alarming signs of polarization and intolerance. The Lucia controversy and the Nazi march raised the question of what it means to be Finnish today. The Finns’ need for communal experiences and moments of unity was greater than it had been in a long time.

“Views of the National Landscape” Campaign

In response tothe observed need for public discussion, we launched the participatory “Perspectives on the National Landscape” campaign. Its purpose was to provide people with a platform to reflect on and share their views on how the national landscape and Finnish identity appear to them today. Through the campaign, we wanted to create a space where people from different backgrounds, with different experiences and ways of thinking, could come together—and where a wide range of perspectives could coexist within the same framework.

Over Independence Day weekend, we organized a large photo collection campaign at Helsinki Central Station and online. The campaign was launched in collaboration with artist Hassan Maikal, whose bold and innovative interpretation of the national landscape challenged traditional perceptions and inspired Finns from all walks of life to participate.

During the campaign, more than a thousand people shared their views on what it means to be Finnish today and on the national landscape. More than 150 well-known figures from the fields of politics, culture, and media also participated—including Ajak Majok, Pekka Haavisto, Jasper Pääkkönen, Peter Franzén, Shawn Huff, Atte Kilpinen, Jani Toivola, Pehmoaino, Esko Valtaoja, Ina Mikkola, Olli Rehn, Anders Adlercreutz, and Kike Elomaa.

The collected images were projected in a spectacular display both at Helsinki Central Station and online throughout the week following Independence Day. This created a visually striking and content-rich phenomenon that gained widespread visibility and encouraged people to engage in an open discussion about the meaning of Finnishness.

Campaign Results: Nationwide visibility without a large media budget

The “Perspectives on the National Landscape” campaign achieved significant national visibility. Among other things, the campaign was featured on the main news programs of Yle and MTV, Yle’s “Aamu-tv,” several radio programs, and major newspapers such as Helsingin Sanomat, Ilta-Sanomat, and Iltalehti, as well as local newspapers across the country.

During Independence Day weekend alone, campaign content was viewed and listened to online and on the radio more than 20,000 times. All of this was achieved almost entirely organically, without a significant media budget.

Our success was based on clear principles:

  • A socially significant topic
    We highlighted a topic that genuinely resonated with and touched every Finn at this very moment.
  • Genuine participation and the opportunity to make a difference
    We offered people an easy and concrete way to express their views on an important topic.
  • Organic visibility and sparking conversation
    When a campaign puts people in the spotlight, it generates organic visibility and genuine conversation.

Thanks to these principles, our campaign not only generated results but also sparked a genuinely meaningful public discussion about what it means to be Finnish.

Learn more about this topic

Are you interested in carrying out projects that spark discussion and gain widespread visibility?

Get in touch!

Luodaan yhdessä vaikuttavia tuloksia.

Ville Timonen

Creative Director, Partner

0504120368 ville@fabrik.fi

Kekäle’s VSME Report

Fabrik produced Kekäle’s third sustainability report in accordance with the latest VSME standard and is helping to establish the company’s role as a pioneer in the apparel industry.

Long-term partner

Fabrik has been working with Kekäle as a partner in the area of sustainability for several years now. As a result, Kekäle is the only clothing retailer in Finland to have earned B Corp certification, and the company has incorporated its sustainability goals into its articles of incorporation. The VSME report published in the spring of 2025 further supports the company’s strategic goal of serving as a leader in sustainability within the Finnish fashion retail sector.

Among the first to comply with the new standard

Kekäle’s third sustainability report was prepared in accordance with the EU’s new VSME standard and was published among the first Finnish companies to do so. The Voluntary Sustainability Reporting Standard for non-listed SMEs is aimed at small and medium-sized enterprises and is designed to support transparent and systematic sustainability efforts.

“As the debate over the risks of ultra-fast fashion intensifies, we offer an alternative: quality, service, and sustainability. We encourage people to buy less and keep more. Through transparent reporting and by opening up our operations, we want to encourage the entire fashion industry to move in a more sustainable direction.”
– Joonas Kekäle

A comprehensive process and an impressive end result

Fabrik was responsible for producing all three of Kekäle’s reports. The photographs for the brand campaign, which was carried out in early 2025, were designed to work exceptionally well as illustrations for the VSME report as well.

The process included planning the report’s content and structure, writing the report’s text, and adapting it to the requirements of the VSME framework, creating the report’s visual design in line with the Kekäle brand, and ensuring proper layout and publication readiness.

The report turned out to be an impressive and practical document that highlights Kekäle’s values-based approach to operating responsibly—not merely to meet requirements, but as an integral part of everyday life, culture, and business.

Get in touch!

Luodaan yhdessä vaikuttavia tuloksia.

Jonna Ekroos

Chief growth officer, B Leader, Partner

0505978183 jonna@fabrik.fi

Kamux took car sales to new heights—an advertising campaign in gondola lifts

Fabrik created a distinctive and eye-catching advertising campaign for Kamux that literally took the car dealership to new heights on the gondola lifts in Ruka and Ylläs. The campaign, carried out in collaboration with Mediateo, brought Kamux a great deal of visibility and stood out for its innovative approach.

A Unique Car-Shopping Experience in Gondola Lifts

What do you get when you combine the country’s most convenient and seamless car dealership with the most fun way to spend your free time on a slope—namely, downhill skiing? Of course, the world’s fastest car dealership, which Kamux launched at the Ruka and Ylläs gondola lifts in collaboration with Mediateo. Fabrik was responsible for the campaign’s concept, visual identity, marketing, and communications execution.

The three gondola cabins were given Kamux’s distinctive green look, and the campaign’s clear message told skiers that buying a car is quick and easy—even during a gondola ride—through Kamux’s website. This eye-catching campaign boosted Kamux’s visibility and encouraged customers to explore the company’s online selection of cars.

Kamux is prominently displayed on the slopes of ski resorts


The advertising campaign gained visibility on the slopes of ski resorts and on Mediateo’s digital screens throughout Finland, and Kamux was prominently featured—in a way that fit the theme—at other ski resorts as well. The campaign effectively reached thousands of potential customers right where they naturally spent their time and actively encouraged them to explore Kamux’s offerings on its website.

Thanks to the campaign, Kamux’s brand awareness grew significantly, which was also clearly reflected in the number of inquiries and the interest in the company’s services. Even though no car purchases were made during the lift ride, skiers were reminded of the opportunities available at the end of the day with the message:“Get an ‘autoski’ for your après-ski!”

Would you like to bring your own creative marketing concept to life?

Learn more about this topic

Contact Us

Suunnitellaan yhdessä kampanja, joka huomataan!

Ville Timonen

Creative Director, Partner

0504120368 ville@fabrik.fi