Helsinki Central Station

The Helsinki Central Station is a national icon and by far the busiest building in Finland. It has also been ranked several times as one of the most beautiful railway stations internationally.

Fabrik is building the new century of the Helsinki Central Station as their partner in communication and marketing as well as being their branding agency.

“Our mutual journey with Fabrik begun in 2018 and has since grown into comprehensive collaboration during the years. Helsinki Railway Station has no internal marketing or communication teams. We therefore highly value that Fabrik has been able to lead the development, marketing and communication of the Helsinki Railway Station brand.  This has created massive added value for us throughout our collaboration. “

Jani Jääskeläi​nen, VR Group

Abloy

ABLOY is a global pioneer of the security field as well as a continuous high-flyer in the list of Finland’s most respected brands. Our collaboration has been fruitful for over a decade.

Abloy’s distribution network consisting of 90 countries requires the communication to be fluently adaptable to many different languages and cultures. The Abloy brand is the same on every continent, representing the Finnish identity in its deepest forms.

“Our mutual journey with Fabrik begun in 2018 and has since grown into comprehensive collaboration during the years. Helsinki Railway Station has no internal marketing or communication teams. We therefore highly value that Fabrik has been able to lead the development, marketing and communication of the Helsinki Railway Station brand.  This has created massive added value for us throughout our collaboration. “

Jani Jääskeläi​nen, VR Group

Kataja Basket

Starting point When Kataja Basket started 70 years ago, not many had high hopes for a basketball team from Joensuu. Local racism caused additional trouble during the 90s and labelled Joensuu as an intolerant city. However, the people of Joensuu understood the unifying nature of sport and consciously investing in the team showed results. Kataja grew into a regular participant of the Euroleague, a Finnish champion as well as a high-flyer in the Finnish Korisliiga. For the anniversary season, the identity was decided to match the ambitions of the team, the club and the whole community all alike.

Solution The people of Joensuu could have given up but instead they decided to act – to move forward! Kataja brings Joensuu out to the world and the world to Joensuu. The club opens doors to the wide world for both the players and the fans with a truly global sport. Sport has an immense power of connecting people regardless of age, gender, religion or nationality. The purpose of Kataja Basket is loud and clear.

“Our mutual journey with Fabrik begun in 2018 and has since grown into comprehensive collaboration during the years. Helsinki Railway Station has no internal marketing or communication teams. We therefore highly value that Fabrik has been able to lead the development, marketing and communication of the Helsinki Railway Station brand.  This has created massive added value for us throughout our collaboration. “

Jani Jääskeläi​nen, VR Group

Execution The identity is implemented as a fresh visualization. Diversity of the visual identity is built whole with the Move element. The design language of Move can be seen in the logos, patterns and frames as well as in the distinctive Move display typeface, which is utilized in the player uniforms’ numbers and striking headings. Their purpose is also shown with well thought-out usage of the English language. The community emblem was created as a symbol of togetherness. The integrity of a such a diverse group is not self-evident, but Joensuu’s love for basketball is what keeps it intact.

R-Collection × Helsinki Central Station

Both R-Collection and Helsinki Central Station have their own unique place in the Finnish culture and people’s lives. For decades, they have demonstrated the ability to stay relevant in an ever-changing world. A match made in heaven, so to speak. We had the honor of designing a special collection for these two icons.

Abloy’s distribution network consisting of 90 countries requires the communication to be fluently adaptable to many different languages and cultures. The Abloy brand is the same on every continent, representing the Finnish identity in its deepest forms.