Kekäle’s VSME Report

Long-term partner

Fabrik has been working with Kekäle as a partner in the area of sustainability for several years now. As a result, Kekäle is the only clothing retailer in Finland to have earned B Corp certification, and the company has incorporated its sustainability goals into its articles of incorporation. The VSME report published in the spring of 2025 further supports the company’s strategic goal of serving as a leader in sustainability within the Finnish fashion retail sector.

Among the first to comply with the new standard

Kekäle’s third sustainability report was prepared in accordance with the EU’s new VSME standard and was published among the first Finnish companies to do so. The Voluntary Sustainability Reporting Standard for non-listed SMEs is aimed at small and medium-sized enterprises and is designed to support transparent and systematic sustainability efforts.

“As the debate over the risks of ultra-fast fashion intensifies, we offer an alternative: quality, service, and sustainability. We encourage people to buy less and keep more. Through transparent reporting and by opening up our operations, we want to encourage the entire fashion industry to move in a more sustainable direction.”
– Joonas Kekäle

A comprehensive process and an impressive end result

Fabrik was responsible for producing all three of Kekäle’s reports. The photographs for the brand campaign, which was carried out in early 2025, were designed to work exceptionally well as illustrations for the VSME report as well.

The process included planning the report’s content and structure, writing the report’s text, and adapting it to the requirements of the VSME framework, creating the report’s visual design in line with the Kekäle brand, and ensuring proper layout and publication readiness.

The report turned out to be an impressive and practical document that highlights Kekäle’s values-based approach to operating responsibly—not merely to meet requirements, but as an integral part of everyday life, culture, and business.