Communications & Marketing

Impact Brand – A brand that stands up to scrutiny (no matter how close)

Why do some companies grow through crises, attract the best talent, and leave their competitors in the dust? One word: brand. A consistent, responsible, and compelling story that makes you a market leader.

The greatest successes happen when people don’t just watch—they feel, experience, and participate. Effective communication and marketing are based on stories that spark interest and build genuine interaction. We combine strategic thinking, creativity, and responsibility to ensure that your brand’s message isn’t just heard—it’s remembered.

What do you get?

An undisputed competitive advantage. Your brand sets you apart from your competitors in a way that can’t be copied.

An impressive reputation. Customers, investors, and employees believe what you say—and act accordingly.

Clarity and direction. The entire organization knows what the brand promises and how that promise is brought to life every day.

Impact Brand turns your company into a place people want to be a part of.

How do we do that?

Forget traditional consulting jargon. Impact Brand is a two-month intensive process that combines data, design, and storytelling. We’ll show you the proof. AI-powered analytics based on precise data reveal the real playing fields in your market.

We’ll distill the essence of what matters most to your stakeholders. Your brand’s story, core messages, and tone of voice are developed in collaboration with your organization—so that everyone is committed to them.

We’re creating a recognizable shape. A visual identity is built on design concepts that are tested and refined to appeal to the target audience.

We’re going out into the field. The end result is a Brand Book that turns your brand into a practical tool for marketing, sales, and internal communications.

Communication and Marketing That Makes an Impact

We connect with audiences on a deeper level by evoking emotions, creating engaging experiences, and influencing purchasing decisions through impactful communication and marketing. We have decades of experience in creating phenomena and building impactful brands. We offer a wide range of services covering everything from strategic communications to content production and digital marketing. We understand the needs of various industries and deliver tailored solutions that help your business stand out and grow.

Our Communications and Marketing Services:

Viestintästrategia

A communications strategy is the foundation of all corporate communications. We help you create a comprehensive plan for how your company can communicate clearly and effectively with various stakeholders.

Viestintäsuunnitelma

A practical communication plan will guide your daily communication and ensure that the right messages reach the right audiences at the right time.

Strateginen viestintä

Strategic communication helps you target your messages to support your business objectives and strengthen your brand in the long term.

Viestinnän tuotanto

We professionally produce articles, newsletters, bulletins and other content that engages your target audience and supports your communication strategy.

Brändistrategiat

A brand is a company’s most valuable asset. A brand comes to life in every action and interaction. That is why it is important to define the foundation and elements on which you want your brand to be built. We’ll work with you to develop a strategy for your brand and define the brand elements that will help you build your brand in a systematic, consistent, and results-driven way.

Brändi-identiteetit ja
graafinen suunnittelu

A strong brand sets your company apart from the competition. We design your brand identity—including its visual elements, graphic style, content tone, and key messages—to support your brand’s goals in a way that resonates with your target audiences.

Mainonnan konseptit

Create campaigns that resonate. We conduct target audience analysis, identify key insights, and develop creative advertising solutions that make an impact.

Strateginen markkinointi

We help you develop the customer experience, analyse purchase paths and optimise your product portfolio to ensure your marketing activities are strategically aligned with your business objectives.

Sisältö- ja digimarkkinointi

We produce and optimize content that adds value for your target audiences and supports your digital marketing efforts. We utilize SEO optimization, search engine marketing, and social media campaigns to maximize visibility.

Verkkosivustot

We design and develop websites that combine clear usability with a visually appealing design. We ensure that your website provides the best possible user experience and supports your business goals.

Markkinointisuunnitelmat

We help you create a clear and targeted marketing plan based on the needs and goals of your business. The plan ensures that your marketing efforts are aligned with your overall strategy.

Mainonnan suunnittelu ja tuotanto

Advertising is an integral part of the overall marketing strategy. We design and produce ads for various channels, ensuring that your message reaches the right audiences effectively and impressively.

Videotuotannot

Videos are a powerful way to tell stories and convey a message. We produce high-quality videos that evoke emotions—whether they’re promotional videos, company profiles, or product videos.

Valokuvaus

Professional-quality photography takes your brand’s visual identity to a whole new level. We offer photography services that support the uniqueness of your communications and marketing across various channels.

Proven to work

For example, we have revamped the brand for Helsinki Central Station and refined Kamux’s strategy to make it effective across all markets. In every case, the result is the same: a brand that stands up to scrutiny, captures interest, and drives growth.

Main Train Station – The Heart of Helsinki

Helsinki Central Station is one of the world’s most beautiful buildings and the busiest in the country, but its brand needed a refresh. Fabrik created a new brand identity as well as marketing and change communication materials that, together with a sustainability strategy, connect the station’s historical roots to its modern development. A wide range of stakeholders participated in the project, including the National Board of Antiquities, the City of Helsinki, the architectural community, and the station’s customers.

The results have been impressive: an identity that was previously fragmented and virtually invisible online has been brought to life—the station’s image has evolved in the desired direction, the award-winning website serves over 50,000 visitors a year, and social media channels reach tens of thousands of active followers each month. This comprehensive renovation has given the main train station a modern look while preserving its significant cultural heritage.

Highlights of the Year

Huiput of the Year is Finland’s most prestigious creative design competition, and Fabrik had the honor of designing its visual identity for 2024. Diversity and a sense of community are at the heart of the identity —we created a visual language in which different hands come together to form Grafia’s iconic pyramid, while also reflecting inclusivity, equality, and the harmonization of different worlds.

“We immediately liked Fabrik’s idea of using diversity as the starting point for identity design. Bringing together different worlds was an insightful way to approach the topic with a fresh perspective, through a new visual language.” – Katri Soramäki, Executive Director, Grafia.

The identity has received widespread praise and was implemented in dozens of different formats throughout 2024—from pre-launch marketing to the yearbook, the gala, and exhibitions.

Power Finland – RePOWER

Power Finland’s circular economy service, RePOWER, encourages consumers to give obsolete electronics a new lease on life instead of letting them gather dust. Fabrik designed a marketing communications concept for the service that highlighted the value of reusing electronics and engaged consumers. The two-day E-Waste Day campaign achieved significant results:

4,000 electronic devices were recycled.

A 10-fold increase in service utilization compared to normal levels.

10,000 visitors to the campaign website over the weekend.

The largest single refund to a customer was 712 €.

The project’s success demonstrates how a well-designed and measurable communication strategy can promote responsible consumption and the circular economy.

Regional Council of North Karelia – Redesigner

In the Redesigner project organized by the Regional Council of North Karelia, young designers and the circular economy came together in an unprecedented way. In this two-phase campaign, sustainable values and memorable interactions laid the foundation for a unique experience. Three selected designers created distinctive garments from recycled materials, and the project culminated at the Flow Festival, where their work was presented to a wide audience.

Fabrik was responsible for the project’s communication strategy, branding, and visual identity, which reinforced North Karelia’s reputation as an innovative region that supports sustainable development. The campaign attracted significant media attention, reached thousands of people, and sparked a lively discussion about sustainability and the circular economy.

Terra Firma Rainwater Collective

Terra Firma Rainwater Collective solves flooding problems in urbanizing cities with its innovative water collection system. Fabrik helped the organization revamp its brand story and communications so that its impact is conveyed more clearly and the message reaches a wider audience. We developed a brand strategy, crafted a narrative, and produced presentation materials and an animated video designed to appeal to donors and stakeholders.

“We didn’t know what to expect from the marketing process, but Fabrik’s collaboration was detailed, thorough, and inspiring. Thank you!” – Mark Weinhold, President, Terra Firma Water Collective

INCREASE YOUR VISIBILITY IN A VARIETY OF WAYS

Together, we can diversify and clarify your company’s marketing and communication goals. We’ll help you find the right solutions, plan their implementation, and put them into practice effectively. Responsibility is the foundation of Fabrik’s operations. We believe that impactful communication and marketing are not just commercial tools—they can drive social change and inspire positive action.

We help your company build a comprehensive and impactful marketing and communications strategy that not only strengthens your brand but also builds long-lasting relationships with your stakeholders. Whether it’s communication, visual design, or increasing your digital visibility, we put our expertise at your disposal and ensure that every interaction with your company leaves a lasting impression. Together, we’ll develop communication and marketing solutions that support your company’s growth, build trust, and make your brand truly meaningful to your customers.

Do you want to take your brand to the next level and make an impression on your target audiences? Get in touch!