Green Claims Review
Do your green claims stand up to scrutiny?
Make sure your sustainability claims stand up to scrutiny from both customers and regulators.
Requirements for environmental and sustainability communications aimed at consumers have tightened. In Finland, most of the new rules based on the EU Empowering Consumers for the Green Transition Directive (EmpCo) began to apply on 27 September 2026.
They affect how companies can use environmental claims, future climate and environmental targets, and sustainability labels in their marketing.
Fabrik’s Green Claims Review helps you identify risks, correct problematic claims and establish a practical approach that supports confident, credible sustainability communications.
What is it about?
“Eco-friendly.” “Responsibly made.” “Carbon neutral.” “A better choice for the environment.”
Sustainability claims appear on websites, in product descriptions, on packaging, in campaigns and across social media. Usually, there is no intention to mislead. A claim has simply remained in the marketing without anyone stopping to ask: what is it based on, and can we prove it?
Now is the time to ask that question yourself, before a customer, competitor, journalist or regulator does.
The Green Claims Review brings marketing, sustainability information and new regulatory requirements to the same table. The aim is to remove unnecessary risks while keeping communications engaging and distinctive, with claims your company can stand behind.
Who is it for?
The service is particularly useful for companies with a large amount of consumer-facing content and limited time to review it systematically. For example:
- Online stores and retailers
- Consumer brands and manufacturers
- Service businesses communicating about the environment or sustainability
- Companies using sustainability, environmental or certification labels
- Marketing teams seeking shared guidelines for sustainability claims
The review can also provide an independent assessment if you have already carried out your own review and want to check that the key risks have been identified.
What does the Green Claims Review include?
1. Risk identification
We review an agreed selection of websites, product descriptions, campaigns, packaging or social media channels. We identify claims and labels that need attention, additional evidence, clarification or removal.
2. A prioritised action plan
You do not have to fix everything at once. You receive a clear view of what to address immediately, what comes next and what is already in order. This makes the work manageable even when there is a large amount of content.
3. Ready-to-use wording
We help you put the findings into practice. We write alternatives to problematic claims while preserving your company’s tone of voice, clarity and sales appeal.
4. A summary for management
You receive a concise summary of the risks identified, recommended actions and progress. It supports decision-making and shows how your company is managing the risks associated with sustainability claims.
5. Guidelines for future communications
A single review addresses today’s situation. A sound process also prepares you for tomorrow. Based on the review, we create practical guidance:
- What can we say?
- What needs clarification?
- What evidence do we need?
- Who checks a claim before publication?
This means you do not have to start the same discussion from scratch for every campaign, product or social media post.
Why Fabrik?
We understand both sides of the table. Fabrik combines expertise in sustainability work and marketing communications. We know what evidence sustainability communications need, and we understand that marketing must still generate interest, create distinction and inspire people to act.
Start with a free initial assessment
Request a free 20-minute initial assessment by email. We will look at a few examples of your materials together and show you the kinds of findings a full Green Claims Review could produce.
You will get a sense of your current situation and whether a more extensive review is needed.
The Green Claims Review is an expert service in sustainability and marketing communications. It does not replace legal advice for individual cases.
