Fabrik TrustCheck™
Easily ensure that your marketing complies with the law, regulations, and public scrutiny
The Consumer Protection Act, increasingly stringent EU regulations, and requirements regarding sustainability claims also apply to your company’s website and marketing content. Fabrik TrustCheck is a practical, time-saving tool for marketing executives to manage regulatory risks and reputational damage without cumbersome, lawyer-driven processes.
The marketer has legal liability
Marketing is no longer merely about communication or creative work; it is part of a company’s legal responsibility and public evaluation. A company is responsible for all of its marketing claims, and environmental and sustainability claims, in particular, must be verifiable. Even a single inaccurate phrase, assumption, campaign text, or product description can be enough to expose your company to complaints, injunctions, or reputational damage—even if the error was unintentional.
How TrustCheck Benefits Your Business
1. Identification of Brand and Legal Risks
We identify claims and phrasing in your content that could expose your company to regulatory or reputational risks.
2. Prioritized Repair Plan
You’ll get a clear overview, compiled by our experts, of what needs to be fixed immediately, what to do next, and what doesn’t require action.
3. Specific text proposals
We don’t just point out the risks; we also suggest safer ways of phrasing things—while maintaining the sales pitch.
4. A summary suitable for management
We produce an analysis that supports decision-making and demonstrates that marketing risks have been identified and are under control.
5. A Common Framework for Future Action
The report can be used as a guide for marketing and content teams to ensure that the same risks and errors are not repeated when content is updated or produced in the future.
Choose the TrustCheck level that’s right for your business
The scope and pricing of TrustCheck are determined by the volume and nature of the content to be audited. During the free initial assessment, we’ll determine which TrustCheck level best meets your company’s needs.
TrustCheck Snapshot
Pk-yrityksille ja yksittäisiin kokonaisuuksiin
alk. 2 000 €
TrustCheck Growth
Kasvaville yrityksille ja aktiiviseen markkinointiin
alk. 5 000 €
TrustCheck Governance
Suuryrityksille ja konserneille laajoihin sisältöihin ja nimikkeisiin
alk. 8 000 €
“TrustCheck identified several marketing claims that were legally ambiguous and prone to complaints. The revisions clarified the messaging, eliminated risks, and maintained the sales focus.”
— Case Abloy – Strengthening Legal Certainty in Marketing Communications
