Archives: Product

Product Description

Communication & Marketing

Driving growth through experiences that inspire

Communicating & Marketing

Touching encounters move you to the point of making a purchase decision. The greatest successes happen when people don’t just look, but feel, experience and participate. The most effective way to inspire and engage audiences is through emotive communications and marketing – and decades of experience have made us masters at creating phenomena that touch and move one closer to the buying decision.

Our services

A communication strategy is the foundation of all corporate communication. We help you create a comprehensive plan for how your company will communicate clearly and effectively to different stakeholders.

A practical communication plan will guide your daily communication and ensure that the right messages reach the right audiences at the right time.

Strategic communication helps you target your messages to support your business objectives and strengthen your brand in the long term.

We professionally produce articles, newsletters, bulletins and other content that engages your target audience and supports your communication strategy.

The brand is a company’s most valuable asset. The brand becomes real in every action and every encounter. It is therefore important to define the foundation and the elements on which you want to build your brand. We will work with you to design a strategy for your brand and define the brand elements that will help you build a systematic, consistent brand that delivers results.

A strong visual identity sets your company apart from the competition. We design a visual brand identity and graphic identity that supports your brand objectives and appeals to your target audiences.

Create campaigns that speak to you. We analyse your target audience, identify key insights and create creative advertising solutions that make a difference.

We help you develop the customer experience, analyse purchase paths and optimise your product portfolio to ensure your marketing activities are strategically aligned with your business objectives.

We produce and optimise content that creates value for your target audiences and supports your digital marketing. We use SEO optimisation, search engine marketing and social media campaigns to maximise visibility.

We design and build websites that combine clear usability and visual appeal. We ensure that your website provides the best experience for your users and supports your business goals.

We help you create a clear and targeted marketing plan based on your needs and objectives. This plan will ensure that your marketing activities are aligned with your overall strategy.

Advertising is an integral part of the marketing mix. We design and produce ads for different channels, ensuring that your message reaches the right audiences in an effective and impactful way.

Videos are a powerful way to tell stories and get your message across. We produce high-quality videos that evoke emotion – whether it’s promotional videos, company presentations or product videos.

Professional photography takes your brand’s visual identity to a new level. We offer photographic services that support the uniqueness of your communication and marketing across multiple channels.

GET TO KNOW OUR CLIENTS:

BRAND IDENTITY / CHANGE COMMUNICATION / SUSTAINABILITY STRATEGY
BRAND IDENTITY / CHANGE COMMUNICATION / SUSTAINABILITY STRATEGY
BRAND IDENTITY / CHANGE COMMUNICATION / SUSTAINABILITY STRATEGY

INCREASE YOUR VISIBILITY IN A VARIETY OF WAYS

Together, we can diversify and clarify your company’s marketing and communications objectives and messages. We help you find the right solutions and implement them effectively, and offer a range of services to support your business and take your communications and marketing to the next level.

Check out our other products too

Interested?
Let’s get in touch!

Ville Timonen

Creative Director, Partner

0504120368 ville@fabrik.fi

EMPLOYER BRANDING

Build a positive employer image

Employer Image

Employer image refers to a company’s reputation and image as an employer, which is now more closely associated with responsibility and competitiveness. Your employer image determines whether you can retain your key employees and attract the talent your growth requires in the future.

WHY DEVELOPING EMPLOYER IMAGE IS SO IMPORTANT?

  • Differentiates you from competitors, creates understanding of competitive factors
  • Helps manage change – clarity, community and commitment
  • Brings more and better quality applications to the recruitment process
  • Builds performance and a culture of accountability
  • Creates attractiveness for young people and future professionals
  • Builds a foundation for risk and reputation management

Our services

Developing employer image

We will work with you to create a responsible, clear and distinctive employer brand that is based on your company’s culture and values. Our goal is to build an authentic and engaging brand that strengthens your company’s appeal among job seekers and current employees.

Cultural Handbook

Your company culture is the foundation of your employer brand. We help you create a comprehensive and clear culture manual that defines your company’s values, practices, and employee expectations. This manual serves as a compass for current employees and an attracting message for future talent.

Recruitment campaigns

We design and implement tailored recruitment campaigns that will make your company stand out among the best employers. We target communications correctly and choose the right channels to reach exactly the talent your company needs. Campaigns can include creative solutions from job advertisements to social media campaigns and events.

“The employer brand we built in collaboration with Fabrik has helped us understand how we will stand out in the job market in the future. Fabrik created a strategic and creative perspective that has allowed us to clarify our values ​​and culture to both our current and potential employees. Over the next year, we will showcase the collaboration even more strongly and proudly.”

— Ville Laakso, Power

LET’S BUILD IT TOGETHER

We know how important it is to create an attractive employer image that stands out from the competition, while being credible and authentic. We combine our extensive knowledge of communications, marketing and employee experience to create solutions that support the long-term success of your business.

DO YOU WANT TO SUCCEED IN ATTRACTING THE BEST PEOPLE TO YOUR COMPANY?

Competition for the best talent is constant, and the employer image you create can be the key to attracting and retaining the best people. We can help you build a strong employer brand that stands out and attracts the talent you want.

Check out our other products too

Want to talk more?

Jonna Ekroos

Communication Strategist, Partner

0505978183 jonna@fabrik.fi

B CORP CERTIFICATION

Join the forefront of responsible businesses

B Corp certification

B Corp certification is a global recognition for companies that place social and environmental responsibility at the core of their business. The certification shows that your company meets the highest possible standards of responsibility – and is committed to continuous improvement.

Demonstrate your commitment to responsibility

We will help you throughout the certification process and ensure that your company is eligible to join the global network of responsible businesses. B Corp certification is a sign that your company operates ethically and responsibly in five areas: governance, employees, customers, stakeholders and the environment. Certification strengthens your brand value, increases your competitive advantage, builds trust among your stakeholders and demonstrates that your company is a pioneer in responsible business.

Our services

Certification process consulting

The certification process may seem challenging, but we make it clear and manageable. We guide your company through all stages of certification, help you gather the necessary information and documents, and ensure that your company meets the required social and environmental responsibility criteria.

Evaluation and development

We review your company’s current operations and assess different areas of it according to B Corp standards. We identify areas for improvement and provide concrete action suggestions that will help you improve your sustainability practices and achieve B Corp status.

Certificate maintenance

B Corp certification is not a one-time process, but an ongoing commitment to improving sustainability. Certification is renewed every three years, ensuring a company’s commitment to improving its operations. We will help you track your progress and ensure that your company maintains its certification for years to come – and continues to evolve at the forefront of sustainability.

Together we can achieve something truly remarkable

We have extensive experience in developing corporate responsibility work and in particular the B Corp certification process. We are familiar with the certification requirements and tailor the process to meet the specific needs of your company. Our international network and extensive expertise ensure that your company can achieve certification efficiently.

“Our interpreting company is growing rapidly. We believe that responsible business is good business. We will soon achieve third-party audited B Corp certification and at the same time we are committed to developing our entire industry. In the future, we will strive to raise the level of responsibility requirements in public sector procurement. Fabrik’s expertise and support in the B Corp process have been a great help on this journey.”

— Teemu Purmonen, Youpret

Shall we start the certification process for your company together?

B Corp certification is a significant step towards a more sustainable business and a stronger brand. Contact us and we will help you start the certification process and ensure that your company achieves a globally recognized level of responsibility.

Check out our other products too

Are you interested?
Let’s get in touch

Perttu Kouvalainen

CEO, Partner

0400570270 perttu@fabrik.fi

Crisis communication

Protect your company’s reputation with effective communication

Crisis communication

Crises are often unexpected, but you can prepare for them. Fabrik can help your company manage crises through communication, so that you can overcome challenges in a clear and controlled way. Whether it’s a reputational event, a business crisis or an internal challenge, we support you throughout the process.

Our service covers crisis communication planning, situation management and post-crisis communication assessment, ensuring that your company’s voice is heard consistently and reliably by all stakeholders. With years of experience and in-depth communication expertise, we help you to act quickly and responsibly, and after a crisis situation, we provide analysis and recommendations for future developments.

OUR SERVICES

CRISIS COMMUNICATION PLAN

We’ve put together a comprehensive crisis communication plan so you know exactly what to do if a crisis hits. The plan includes clear policies, responsibilities and key communication messages to ensure your business is ready to meet the challenge.

CRISIS MANAGEMENT

When a crisis hits, there is no time to waste. We are with you throughout the crisis, managing communication and ensuring that the right messages reach the right stakeholders. We also provide crisis assessment and analysis after the crisis, so you can learn and improve your response in the future.

MEDIA AND STAKEHOLDER COMMUNICATION

In a crisis, communication must be rapid and timely. We help you communicate effectively with the media, customers, employees and other key stakeholders so that everyone gets a clear and consistent message about the situation.

OUR TEAM GUARANTEES EXPERTISE IN THE FIELD

We have extensive experience in integrating sustainability into companies’ business strategies. Fabrik has been involved in a wide range of sustainability projects and our experts actively monitor the latest trends and standards in the field to provide you with the most up-to-date information and the most appropriate solutions for your business. Led by our two B Leaders and one of the first in Finland to have completed ESG-R corporate training, we will create the best corporate responsibility package for you.

Check out our other products too

Let’s talk more?

Jonna Ekroos

Communication Strategist, Partner

0505978183 jonna@fabrik.fi

Corporate Responsibility

Responsibility is a strategy

CORPORATE RESPONSIBILITY

Competitive advantage comes from doing things better, faster and smarter than anyone else. Our products help you take a holistic view of corporate responsibility and understand what’s most important to your competitiveness. Our liability products are based on the standards of the international and prestigious B Corp™ certification.

We offer you two trained B Leaders, who are sustainability professionals specialised in guiding companies through the B Corp certification process.

OUR SERVICES

SUSTAINABILITY MAPPING

A comprehensive sustainability mapping will give you a clear understanding of how sustainability is currently implemented in your company. We will identify areas for improvement to help you improve your sustainability performance and meet stakeholder expectations.

SUSTAINABILITY STRATEGY

We will develop a tailored sustainability strategy for your company, taking into account the specific characteristics and objectives of your business. It will help you to integrate sustainability principles into your everyday life and build sustainable growth for the future.

B Corp™ certification

B Corp certification is a recognition of a company’s commitment to high standards of responsibility. We support you throughout the certification process and ensure that your company meets the required criteria for social and environmental responsibility.

B Corp™ certification

OUR TEAM GUARANTEES EXPERTISE IN THE FIELD

We have extensive experience in integrating sustainability into companies’ business strategies. Fabrik has been involved in a wide range of sustainability projects and our experts actively monitor the latest trends and standards in the field to provide you with the most up-to-date information and the most appropriate solutions for your business. Led by our two B Leaders and one of the first in Finland to have completed ESG-R corporate training, we will create the best corporate responsibility package for you.

“At Mediateko, we think we are a tribe working for the good. We see sustainability as a strong strategic competitive advantage. We are an ambitious outdoor advertising growth company with a current turnover of €8.2 million, and our goal is to grow to €20 million in five years. Fabrik is a great partner not only in shaping sustainability, but also in driving business and positive change.”

— Sampsa Savolainen

Read Mediateko’s latest report here (in Finnish).

TAKE A STEP TOWARDS MORE RESPONSIBLE BUSINESS

Does your business need help to start or advance its sustainability journey? Contact us and together we will create a path towards corporate responsibility that suits you!

Check out our other products too

Interested? Let’s get in touch

Perttu Kouvalainen

CEO, Partner

0400570270 perttu@fabrik.fi

SUSTAINABILITY REPORT

Create transparency, reputation and trust

SUSTAINABILITY REPORTING

Shaping a company’s operations for the future is not an obligation created by reporting requirements, but an opportunity for long-term and profitable business development.

SUSTAINABILITY REPORTING ENABLES YOUR COMPANY TO

  • Build transparency, reputation and trust among investors, customers and employees
  • Improve risk management and increase understanding of business development
  • Meet legal requirements or prepare for future regulations

WITH OUR SERVICES

  • We ensure that your report meets regulatory and future needs
  • We build a credible sustainability programme for your business that translates into action, not just words
  • We help you communicate in an inspiring and transparent way to your stakeholders
  • Together, we will create a long-term plan for continuous improvement in sustainability

RESPONSIBILITY REPORTING IS ALWAYS INDIVIDUAL

We tailor sustainability reporting to your company’s needs and current situation. If you are at the beginning of your sustainability journey, we will follow the steps below:

  • Materiality analysis: we start with a dual materiality analysis to help you identify which sustainability issues are most important for your business, the environment and society.
  • Data collection and analysis: we involve, collect and analyse the data so that it is relevant and useful to your business.
  • Reporting standards: We will ensure that your sustainability report meets CSRD requirements.
  • Verification: through external verification, you can ensure that your report is accurate and reliable.
  • Communication and stakeholder engagement: We help you tell your story, whether you’re targeting customers, investors or employees.

AN EXPERIENCED TEAM WORKS ALONG YOU

We have one mission: to make your sustainability work real, effective and contribute to your competitive advantage. We have helped many companies integrate sustainability into their strategy and achieve tangible results. Our team has in-depth expertise in sustainability and communications, and on every project we work with passion and integrity. Get to know our people here.

LET’S BEGIN A FRUITFUL COOPERATION TO PROMOTE SUSTAINABILITY

We help you build sustainable and transparent reporting that creates real value for your business. Feel free to contact us to discuss how we can work together to give your business an edge in the sustainability field.

“Working with Fabrik on sustainability reporting has been dynamic, solution-oriented and a real competitive advantage. Fabrik has deeply understood the needs of our business and helped us create a holistic approach to communication, sustainability performance and development. Our collaboration has added significant value to our brand.”

— Joonas Kekäle

Check out Kekäle’s latest report here (in Finnish).

Check out our other products too

Interested?
Let’s talk more

Jonna Ekroos

Communication Strategist, Partner

0505978183 jonna@fabrik.fi